Month: April 2023

Is Your Website A Reflection Of Your Dental Office?

dentist thinkingYou want your patients to receive a friendly welcome, and you want them to feel at ease when they are in your waiting room. After all, poor treatment upon arrival can leave people with a lower opinion of your services before you even have a chance to care for them! What you should realize is that a would-be patient’s first impression of you can form before they set foot in your office. If someone finds you online but feels less than impressed by your website, you are less likely to see that digital visit turn into a real one. You can also leave people with the wrong idea about your practice and services because your website, while in better condition, is not a good extension of who you are or the type of care that you like to provide.

MDPM Dental Marketing works closely with dental offices to create websites that truly suit them. Personalized sites provide more freedom to design something that truly feels right for you. It also allows us to make sure you benefit from modern site features that help your pages look and run better. Site design and maintenance are just part of our overall commitment to your SEO marketing—we can provide ongoing support to help you expand your reach and bring more patients to your office! Read More

How Content Quality And Originality Affect SEO

SEO conceptWhat you say on your dental office’s website is certainly important. You can make potential patients feel welcomed even before they set foot in your office, and you can provide important information regarding your services and office policies that you want people to know. Of course, it is important to focus on more than just what you are sharing, as the quality of your site content can change the impressions you leave with patients and impact your ability to reach more people online.

Content that you share on your site is just one of several factors that can impact search engine optimization (SEO), which refers to efforts to raise the rankings of site links on Google and other search engines. The recent changes to Google’s core algorithm have changed how sites are being evaluated, which can be disruptive to your reach if you do not respond properly. This latest change can be an issue for sites that depend on low-quality writing, including the kind of content that is produced through generative AI content. MDPM Dental Marketing provides original, high quality content to avoid negative evaluations from Google’s algorithm and to make sure your practice is better represented by your website. Read More

The Importance Of Locally Focused SEO

local SEO conceptYou want more than just a website that receives a high number of visitors. To ensure that your web presence actually supports your dental office, you need those visitors to be people in or near your community. After all, those who are not in relatively easy driving distance from you are less than likely to become patients! A smarter approach to digital marketing can help dental practices and other businesses that need to focus on their local reach. Through efforts to improve your local SEO, MDPM Dental Marketing can help you make sure that the people who are in or around your location are the ones who see your links. We do this in several ways. In addition to making sure your contact and location details are accurate in all spaces and included in the meta information read by Google’s algorithm, we can provide content that emphasizes where you are and who should see what you feature on your site. Read More

What Dental Offices Should Know About Online Reviews

online review conceptSo many of our decisions we make are at least partly shaped by what we find online. When someone in your area needs to find a dentist, you can safely assume they will use their phone, tablet, or computer to learn more about who provides smile care around them. This is why SEO (search engine optimization) matters—the right site and the right activity make it more likely your website links will show up near or at the top of someone’s search results. Of course, people rely on more than just website links and social media activity when they judge a dental office or any other business. Many will make a decision after browsing digital reviews.

Online feedback can seriously impact your practice, and you can be hurt by more than just the presence of poor reviews. If reviews left for your practice lack responses, or if you have too few reviews, you can lose out on potential appointments. MDPM Dental Marketing makes reputation management part of our support package for our clients. We can help you secure more reviews from your patients, direct those reviews to the most beneficial spaces, and help you craft and share responses to negative feedback when appropriate. It is hard to overstate the influence that digital feedback has on the average consumer, which is why the feedback people give you on Google, Yelp, and other review sites should be taken seriously. Read More