Month: February 2023

What A Free Site Audit Can Do For Your SEO

SEO conceptOnce your website is made public, all you have to do is set back and let potential patients find it…right? Maintaining a digital presence is important, as people increasingly depend on the internet as their sole resource for finding dental care. The trouble is that because so many people understand this, you can count on other practices to be present online, too. That means your website may be more difficult to find simply because others have done a better job with their SEO.

SEO—search engine optimization—refers to efforts to make your webpages more valuable to Google’s search algorithm. The right kind of SEO efforts can ensure you rank highly in relevant searches, so people who are looking for what you offer are more likely to find you. Having a website matters, but you see less value from yours when you receive low rankings. MDPM Dental Marketing provides free site audits that evaluate your appeal to search engine algorithms. The feedback we provide can help you understand why your online activity is not yielding the benefits you hoped for, and it can give you a path for making improvements. Assistance with organic and technical SEO are important, but they are just a few forms of support we provide our clients. We also provide new website builds and designs, social media support, and guidance in beneficial matters like PPC advertising and digital reputation management. Read More

See Us At This Year’s Midwinter Meeting!

midwinter meeting conceptThe Chicago Dental Society is preparing to host their 2023 Midwinter Meeting. This is the 158th time they have done so—as with past gatherings, this will be a great chance to meet with other dental professionals and find ways to improve your practice. With more than 240 courses planned and additional information available in the Exhibit Hall, you can find out about recent innovations that you can incorporate into your services and do more for your patients. You can also take time to learn more about the role that your digital presence can play in building success for 2023 and beyond.

MDPM Dental Marketing Founder and CEO Jill Nastasia will be on hand throughout the Midwinter Meeting and would love to set aside time to meet with new and potential clients. Our team continue to provide robust services in the fields of online marketing and support. Whether you are due for a new website, hope to better promote your specialty services, or want to make sure you remain easy to find online, we can help. A meeting to discuss your current strategy for online marketing and what you can do to foster growth can help you see more success in this year and beyond! Read More

Understanding Organic And Paid SEO

SEO conceptYou can provide important information about your practice on your website. Details about your staff, your services, and the ways in which you can be reached can be easy to discover as visitors browse your different site pages. While you can easily share your website information with patients at your practice, you also want people who have never met you to locate you online—to ensure that people can do so, you need to think about your SEO efforts.

SEO stands for search engine optimization, which refers to efforts that make your site links more appealing to Google and other search engines. A number of factors affect just how likely you are to appear in relevant searches. The content on your pages, the quality of your site, visitor experiences, and even technical details can shift your space on search engine results pages (SERPs). MDPM Dental Marketing provides important support in the form of organic SEO, which refers to efforts that help you maintain a site that has more appeal to the Google algorithm. This differs from what is known as paid SEO, also known as pay-per-click (PPC) marketing. Sites can pay to have their links appear in the ads section of relevant search results in order to gain visibility. Organic efforts can offer lasting value and do not depend on recurring payments, but you can benefit from the addition of PPC marketing to reach more people. We can help you understand the advantages to each, and we can work with you to create an overall marketing strategy that truly benefits your practice! Read More