Month: December 2022

Better Digital Marketing For 2023 (And Beyond)

The end of 2022 is arriving, and the start of the new year is upon us. As you look back on the successes and frustrations that your dental practice faced in these past twelve months, you may want to look at what your online presence did—or did not—do to help you grow. With the right approach to search engine optimization (SEO), website management, and digital marketing, you can make your services easier for people in your area to find. However, when you are not keeping up with online marketing trends and best practices, you can effectively shrink from view while competing offices become more prominently placed in search engine results pages (SERPs).

If you want 2023 to be a year where your dental practice grows, take a look at what you can do to better represent yourself online. With the help of MDPM Dental Marketing, your digital outreach can change for the better, making it easier for potential patients to find you. We provide a comprehensive approach to support for this kind of marketing. You can count on us for website development and updates, online support, and even content creation for both your site and your social media spaces. We can also help you make smart use of changing trends and technology to update your site in ways that make it more useful for new and existing patients. Read More

The Limitations Of An Outdated Website

Your ability to reach people in your area and bring them to your dental practice for care can depend on how you present yourself online. The importance of digital marketing in a wide array of fields is difficult to overstate. Breaking through and reaching high ranks in relevant Google searches will depend on your SEO efforts, but you may be limited in what you can do by an outdated webpage.

SEO refers to search engine optimization. Better SEO means your website does more to effectively communicate with Google and other search platforms, which can ultimately make you appear higher in the right searches. Both content and technical features contribute to it, but what you can do may be hurt by a lack of the right features. Your pages may not be fully responsive, which means they are less readable on phones and tablets. You can also miss out because you lack the ability to add metainformation that makes your links easier to read and rank. With the support of MDPM Dental Marketing, you can move on to a new site or make updates to your current one. Our services also include dedicated support after your site has been improved to connect with more people and make your outreach online more impactful. Read More

Boosting Your Reputation With Online Marketing

Someone who has never set foot in your practice can make assumptions about it, and about the kind of experience you provide patients, after going online. This can work to your advantage if you have the right information available. The right website, online reviews, and other forms of digital information can help you build a solid reputation with people in your area who have yet to visit you. As a result, you can grow your office and fill your schedule!

Working with MDPM Dental Marketing ensures you have comprehensive support for online activities. Building and maintaining a website is certainly important, but it is just part of what you can do to effectively make yourself more visible and attract more patients to your office. One way we help is by offering reputation management support. This takes different forms, as it can range from making sure your information is in the right places to coordinating your social media efforts to reflect you and your approach to dental care. It also means support with online reviews, including coaching and support on responding to less favorable feedback. Read More