The times have changed, and they continue to do so. Well, when you’re a neighborhood dental provider, it can be tough to keep up with the latest in technology news, but you’ve probably heard about Artificial Intelligence at this point. It’s being used across industries, and we all need to know how to navigate this new online landscape. One of the most important things to know is how Google picks up information to share with its users, because this affects your office.
When you work with MDPM Dental Marketing, you’ve got a real resource. Our team understands where things are moving, and we work with practices across the country to help them stay relevant for search engine users in their area. Blogs continue to be an effective way of sharing your message, and now they’re coupled with the beating heart of Google Posts. Let’s talk to develop a plan that works for you and your practice.
Google looks for different things than it used to. If your current marketing team just can’t keep up, call MDPM Dental Marketing.
Blogs Continue To Provide Quality SEO Opportunities
While sometimes, they can be overlooked by practice owners, the blog on your website is doing real work for you. That is, assuming that your content is meeting Google standards. They look for some specific things, so it’s important to work with a content creation team that really knows what they’re doing. Otherwise, you could give Google the completely wrong vibe.
As AI technology becomes a bigger and bigger part of our search engine experience, your office’s marketing needs to evolve, too. MDPM Dental Marketing crafts custom, quality blogs that showcase who you are as a provider. From your service pages to your bio, you want copy that’s easily read by Google’s Large Language Model.
How Do Google Posts Increase Effectiveness?
Blogs are a great way to express who you are and what it is that you do. But it’s not all that you should be doing on the GEO (Generative Engine Optimization) front. You see, Google wants some corroboration to know that you are for real. Google Posts and reviews are your chance to do that.
Google Posts are short, digestible static posts that show up when people see your Google profile. They are fresh, which is a really important thing for an AI model. They also expressly tie your name to your location, offering advantages on Maps.
Understand Google GEO With MDPM Dental Marketing
When you’re ready to refresh your practice’s online footprint, let’s talk about it. To find out more about Google GEO, reach out to a real online resource about increasing your reach.
Call MDPM Dental Marketing today.