Category: Uncategorized

Is Your Site Fully ADA Compliant?

Is Your Site Fully ADA Compliant? dallas txSometimes, people forget that there are barriers to the internet, as well. Over the last few years, there has been an increasing focus on how disabled people interact with online spaces. And while the Americans with Disabilities act doesn’t expressly mention websites, the courts have decided time and again that digital experience falls under ADA protections.

If you have questions about how ADA compliance affects your office, reach out to MDPM Dental Marketing. We understand that your website is like a digital handshake, and if you’re not able to interact with all sorts of people, then you’re missing out on some valuable smiles.

Does your site adhere to WCAG guidelines? If it’s time to make a change, call MDPM Dental Marketing.

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Crafting Engaging Content To Draw In New Clients

Tablet Woman Dallas TXThese days, it is more important than ever for your business to have its own voice. With the advent of digital marketing, there is a constant barrage of content that is thrown at everyone with a screen, and it can be a struggle trying to keep their attention for long enough to show them the value of your practice. When you need to bring in new patients to your office, exciting original copywriting can help you to capture their views.

With our team of SEO-focused writers and content experts at MDPM Dental Marketing in Dallas, TX, you have an opportunity to show potential clients the importance of oral health prevention and improvement. Take some time to speak with our team about ways to enhance your web presence and discover the advantages of unique and interesting writing. Every dental office has their own specific needs, so we can work with you to craft a plan that fits within your marketing budget. Schedule an appointment to discuss your online possibilities with longform content tailored to your dental practice! Read More

Page Experience Rankings: What You Need To Know

Given the prevalence of Google in our information-seeking pursuits, your digital marketing strategies need to focus on performing well on the search engine giant. Search Engine Optimization (SEO) is an ever-evolving field within digital marketing, and your dental practice’s marketing is well-served to take it seriously. At its core, SEO is all about having your website come up near the top of the results when someone searches for a topic related to you. There are myriad factors that influence your rankings, but relatively recently, Google has started updating its algorithm to add more weight to page experience, which is a metric that judges a user’s experience on your website. While learning about page experience and SEO can be complex and often filled with marketing jargon, MDPM Dental Marketing is here to break down these concepts, so you will understand why your dental practice’s marketing efforts must consider these concepts in its strategy. 

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Social Media Needs To Be A Part Of Your Digital Marketing Strategy

A major hallmark of the internet of the past decade — if not longer — is communication. More specifically, two communication types: connecting with others and maintaining interactions are not only important but also expected. Social media is the primary medium for cultivating this communicative process and despite significant criticisms, it is here to stay. Much of our news consumption and general information gathering now comes from social media platforms. Major journalistic entities share articles in this public sphere, and major brands take advantage of the opportunity to engage in dialogue with their customers. We even see websites writing about these interactions, creating an ongoing cycle. No matter how you may feel about social media, it is undeniable that people use it daily and put a lot of stock in it. Because of this ubiquity, it is an essential tool for digital marketing.

At MDPM Dental Marketing we have the experience to not only help you set up your social media presence but also maintain and grow it. We can fully integrate these platforms into your larger digital marketing plan, allowing the components to work together, maximizing your ROI, and gaining new patients for your practice. While we are fully equipped to handle all of your social media needs, we believe it is essential for you to understand its marketing importance and the benefits it can provide to your practice.

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Planning Your Marketing Calendar? Check the Actual Calendar

It’s easy to make planning for marketing and social media content strategy a lot more difficult than it needs to be. You can over analyze data and hunt for some sort of optimized trend to point you in the right direction, or you can just look at the calendar. The seasons of the year dictate what happens in people’s lives, and that dictates how you should be marketing to them. We’re entering a season of holidays and the end of the dental insurance year, so how are you planning on marketing to your patients? Read More