Month: March 2023

Tracking The Effects Of Google’s Latest Algorithm Update

SEO conceptOnce your website is up and running, you can feel excited to sit back and wait for all the site visits to roll in. Unfortunately, this kind of passive strategy can have less benefit than you hoped for, particularly as time passes. One reason a static approach to online marketing is limited is because Google will make updates to how it ranks sites, which means your once-prominent links can start to fall in rankings even though you have not changed anything.

This month saw Google introduce a core algorithm change. While they do not share the specific changes made, these kinds of updates can be disruptive to search rankings, making attention to site metrics important. MDPM Dental Marketing provides ongoing SEO support once your website is ready to receive visitors. We do this to help your links stay visible, but we also do this to help protect you against these and other changes that happen over time. We should note that in addition to focusing on your site’s SEO, we also supply support through social media and reputation management efforts, guidance on paid SEO, and more. Read More

Website Features You May Be Missing

woman happy looking at website Can you still count on your website to reach people in your area and bring in more patients for your dental practice? Over time, a site that was optimized for SEO can fall in relevant search rankings, even though nothing about it has changed. That stasis can be the root of your trouble—as new features and site technology are introduced, newer pages gain advantages over yours. Between this phenomenon and shifting preferences for site design, you can find that your pages need to be updated or even replaced if you want to maintain SEO and keep attracting new people to your office.

MDPM Dental Marketing has experience in assisting clients as changes to technology and design affect SEO priorities. One way we can help is by offering a free site audit, which can help you understand how your site might have fallen behind. Different qualities like a responsive design and interactive features can be vital to regaining your hold on digital marketing hold. In addition to helping you on these fronts, we provide original site content, social media assistance, and more forms of support to help you grow your practice! Read More

Are You Missing Out On Positive Patient Reviews?

positive online review conceptIt is safe to assume that the people who count on you appreciate what you do to care for their teeth. Because many people rely on the reviews they find online when looking for dental care and other services, your practice benefits when your patients express that appreciation on Google and other platforms. Unfortunately, it can be difficult to encourage people to share how they feel without some help. As part of our larger strategy to support your practice through website support and digital marketing, we can help you secure the right reviews in the right spaces! Doing so can boost your reputation and also make your website more attractive to search engine algorithm.

MDPM Dental Marketing is here to help with more than just establishing your website, as we provide enduring support with online marketing. That means taking care to boost your SEO organically with the right activity on your site, but it also means taking advantage of other channels, such as your social media and your online review spaces. Our reputation management services help you secure more positive feedback, effectively respond to any negative reviews you receive, and generally make sure people see more favorable information about you when they search for a dentist. Read More