We’re all so very busy. You know exactly what I mean. I try to get in some yoga or a walk in the morning, then do my reading at night. On my nighstand right now are a parenting book (I have two teenagers), The Count of Monte Cristo (birthday gift and personal life goal), and UnMarketing by Scott Stratten. It’s the latter that inspired this blog post. I highlighted some interesting points in UnMarketing last night, thinking of you, and I want to share them.
What’s the deal with Facebook and Twitter? Well, social marketing is in a rapid state of evolution. You can literally see it growing. It’s like a teenager! I say social media needs to eat a banana because when I grew two inches one summer, my legs ached like a big dog. My mom, a nurse, made me eat bananas for the potassium. It helped. (On a side note, I looked up Chaquita Banana on Facebook. She has an unused profile, but I added her as a friend anyway.) (Another side note, I am not bananas.)
Scott, the guy who wrote UnMarketing, is a very smart wiseguy, and that’s a compliment. He lends great insight and perspective to how social media works right now. Like a teenager, social media will change quickly. We may not even recognize it as “social media” in a few years. Who knows? But, I figure knowledge is power, so there’s no harm in learning all I can right now.
In the book, Scott wrote that many people join social media sites, like Facebook and Twitter, then give up when nothing happens. YES! I thought. Scott said that social media isn’t media. The term is misleading. It makes you think of TV or radio. He says social media is more social than media. Yep. Yep.
You have to engage to make it work.
I want to invite YOU to read UnMarketing along with me. Go to Facebook to join in the discussion.
I’m going there now to finish up this post! Remember those points I was going to share…