In addition to your dental website and your dental blog site, Modern Dental Practice Marketing encourages dentists to use social media —especially Facebook–for marketing. Did you know that there are over 800 million Facebook accounts? Now that a huge percentage of the population in the US has a smart phone, people are on Facebook all the time. Fortune 500 companies are using Facebook business pages to generate consumer feedback and market their products. More than likely, your local newspaper and coffee shop have a Facebook business page, too. If using Facebook for your dental practice seems like uncharted territory, the tips below are sure to help you navigate the murky waters of social media marketing.
Engage Your Fans
You want your patients to communicate on your page. The more communication and activity on your business page, the more likely it is to appear in your patients’ news feeds. Remember to post concise statuses that engage the reader. Posts that contain questions or updates that are less than 40 characters illicit a higher response from Facebook users than long, complex posts.
Avoid Posting Too Often
Posting too often on Facebook can cost you. If you post too frequently, your patients may see it as spam and “unlike” your business page. You should aim for four or five posts a week. Wednesday and Sunday posts tend to encourage more user interaction than posts on other days of the week. If you decide to post to Facebook daily, avoid posting more than twice. Peak hours for user interaction are after eight o’clock in the evening. Posting at night tends to increase the likelihood for patient comments.
Use Facebook for Promotions and Discounts
Need patients in the dental chair? Keywords that include the word “coupons” or the dollar sign symbol attract users’ attention. For example, promote a special offer on teeth whitening or a free cosmetic consultation. If you don’t want to offer discounts or coupons because it would attract a clientele outside of your target market, offer a complimentary cosmetic dentistry consultation or a donation to Operation Smile for every teeth whitening kit you sell.
If using social media for dental practice marketing still gives you the willies, MDPM can help! In addition to website building, copywriting, and blogs, we offer social media management services. Contact the experts at (972) 781-8861.