Do you have a dental website? A blog? If you’re a blogging dentist, you may already know the importance of SEO and building up backlinks through comments and link swapping. Sounds like Greek to you? It’s not! Here’s a little rundown, a Blogging 101 class, to get you started. I’ll define SEO, blog, blog comments, and backlinks, and I’ll also give you some practical tips for your online dental marketing strategy.
SEO
Search engine optimization, referred to as SEO, is the procedure of making a website or blog attractive to search engines, like Google, Yahoo, and Bing.
Blog
Blog is a word derived from web + log. Essentially, a blog is an online journal. However, in business, a blog is much more. Dental offices can rely on blogs to act as a practice newsletter. Blogs also get a lot of attention from search engine spiders because they are considered news. The bottom line is, blogs do great on search engines and are a practical, effective, and free way to promote your dental practice on the Internet.
Blog Comments
In this scenario, I’m talking about blog comments that YOU post on OTHER dental websites, not comments on your site. The more links to your website that are present on the Internet, the better your SEO rankings will be. Note: comment on blogs relative to dentistry or your community. Keep your comments relevant to the associated blog post, or the admin may delete it.
Backlinks
For the purpose of this article, back links, or backlinks, are links from other sites to yours. When you post a comment on a blog, include a link to your website. If your site has a blog or page about the topic at hand, link directly to that location. In addition to backlinks in blogs, you can contact other companies that might be interested in swapping links with you. Again, the relevance of the website you’re going to link swap with is important. Local businesses, dental offices, and labs would be a good place to start.
Get By with a Little Help from Your Friends
Keep in mind, if you want a blog; if you want someone to blog for you; if you need your team trained on social networking, call Modern Dental Practice Marketing. Our services are extremely affordable and highly effective. We’re in the business to make dentists smile!