Did you know that it takes a person 9 seconds to type in a Google search query? Google produces results in ~300 milliseconds. (Talk about a super highway!) Then, the user – your potential patient – chooses the website he likes best in about 15 seconds.
These numbers are based on Google’s extensive research.
Google is the search engine of choice. It truly dominates, accounting for 65% of searches in America. Bing and Yahoo! were neck-in-neck until September of this year, when the two merged. Now Yahoo! gets its search results from Bing. Even with this, Google is the clear leader.
Obviously, your dental website must rank well on Google if Internet marketing is going to be profitable for you.
Google offers quite a few ways to help businesses succeed locally, and the more info you have on Google, the better your search engine rankings will be. The Grand Central Station for your business is Google Places. Your listing can feature an interactive map,blog or website link, business information, hours of operation, your photo gallery, your YouTube videos, and even chatty updates from you – kind of like Twitter updates.
Still don’t quite get it? Check out this commercial about Google Places.
So, how do you set up your dental practice on Google Places? Easy. You call Modern Dental Practice Marketing, and we do it for you.
Okay, if you want to do it yourself, here’s how…
- You’ll need a free Google account (set up is self explanatory)
- Visit www.google.com/places
- Click on “add a new business”
- From there, adding your business is pretty simple; just follow the instructions
- If you have a listing, you’ll need to “edit details”
- Once you like the information in your listing, submit it
- You’ll then be prompted to verify the listing
- Once verified, the listing will publish
To use Google Places to your utmost advantage, include a photo gallery, your YouTube videos, a coupon, and ask patients to post testimonials. Then, go in and respond to the testimonials as the business owner.
Got questions? Of course Google has answers! But if you need a real person to help you, call us at Modern Dental Practice Marketing. Google Places is just one small piece of the big Internet marketing pie we have to offer… a quite tasty treat according to our clients.
Visit MDPM on Facebook at www.facebook.com/moderndetnalmarekting to ask a question, or just call 972-781-8861 for human contact. We’re in the business to make dentists smile!