The Internet Marketing Dictionary for Dentists

Banner: The header of a website.

B2B (Business To Business): Marketing a product or service to a business.

B2C (Business To Consumer): Marketing a product or service to an individual.

Blog: Short for web log. An online journal with entries (posts) organized by category and/or date. Blogs are considered news by Google, so they tend to rank very high on search engines.

Branding: The image a company projects. Can include a logo, tagline, customer commitment, mission, vision, etc.

CPC (Cost Per Click): Describes the type of campaign that charges an advertiser each time an ad is clicked. CPC describes Google Adwords. Also called PPC, or Pay Per Click.

CTR (Click Through Rate): The number of times a link is clicked on, divided by the number of times it appears.

Domain Name: The words that stand for an IP address.

Duplicate Content: Text found elsewhere on the Internet.

External Links: Links on a website that lead to other websites.

Footer: The information on the bottom of a website. Usually appears on every page.

Hosting: The service of keeping a website live on the Internet.

Internal Links: Links on a website that lead to pages on that website.

IP (Internet Protocol) Address: The numbers that represent a website’s location on the Internet.

Keyword: The terms typed into a search engine in order to find information by topic, category, location, etc. Also called search terms.

Open in New Window/Open in Same Window: Describes how a link’s destination will appear.

ROI (Return On Investment): The amount of profit associated with an investment.

SEO (Search Engine Optimization): The strategy that involves keywords, content, links, and other tactics that make a website or blog site appeal to search engines, like Google.

Search Engines Robots, Bots, Crawlers, or Spiders: The tools that scan (crawl) websites and determine ranking on SERPs.

SERP (Search Engine Results Page): The listing that populates as a result of a keyword search.

Sidebar: The side column of a website, often designated by right or left.

URL (Uniform Resource Locator): The address of information on the Internet.

WWW (World Wide Web): The Internet.