R-E-S-P-O-N-S-I-V-E, Find Out What It Means To Be

What does it mean to have a responsive website? As long as you have a beautiful website with unique content, thorough service descriptions, and contact information, you have shown clients that you are a modern practice. Your site is sure to boost business. Right? Well. Not exactly.

I would like to take you through the following story as a play-by-play explanation of why you need to say, “yes” to responsive web design. Whether you have just opened your first practice and need a website, or are rebuilding an existing site, please continue on to meet Jim and Sarah…

Jim and Sarah

Scene 1:

Meet Jim and Sarah.

Jim and Sarah are friends. They run into each other at a coffee house.

Jim has just had an afternoon packed with meetings, and has scheduled just enough time to run errands and grab coffee before heading back to the office for a late night of work.

Sarah has just picked up her son and daughter from school. Her son is done for two hours until basketball practice. Her daughter is still at school for theater practice. She will soon drop her son off at home so he can begin homework, return to school to pick up her daughter, and then return home to prepare her son for practice. She will find that his uniform is dirty and he has left his ever-essential basketball shoes at his friend’s house. Sarah is continually short on time. Sarah is buying an enormously large coffee. She also mentions to Jim that her tooth has been killing her, but she has no time to find a dentist.

Scene 2:

Jim tells Sarah he has a fantastic dentist. She asks the name and instantly forgets it. She doesn’t ask for a business card, she asks if the dentist has a website. Jim says yes. So far, so good.

Scene 3:

Jim pulls out his iPhone while the barista fills Sarah’s order. He pulls up your dental practice website. The site is not responsive. It looked great on Jim’s desktop computer at home. However, he tries to show the site to Sarah, but its layout is not optimized to fit an iPhone screen. They both agree that they are in a rush. Jim says he will text Sarah the link so she can try it on her phone.

Scene 4:

When Sarah finally has one minute to herself while she waits outside of her daughter’s school for the end of theater practice, she clicks on the link to your dental website on her Android phone. The site opens again. Your website is not responsive, so she cannot browse your site on her mobile phone. She appreciates visiting a dentist that comes with a recommendation, but she wants to find a dentist quickly. She emails herself the link, thinking she may be able to see the site better from another device at home. Sarah checks Facebook, reads a couple BuzzFeed stories, takes a quick online quiz, and then her daughter shows up. She has taken in an incredible amount of information, entertained herself, sent an email, and still hasn’t been able to view your website.

Scene 5:

The evening is finally over. The kids are in bed. A sudden pang of discomfort shoots into Sarah’s tooth while she sits on the sofa, watching a movie on her iPad. Sarah’s husband walks into the living room. He asks about her tooth. She mentions Jim and the dental recommendation, and how much she dislikes going to the dentist. Her husband suggests they look at the site together. She stops her movie and pulls up your website on her iPad. She still cannot view it correctly. She is tired and in no mood to turn on her laptop, which she rarely seems to use these days.

Possible End Scene:

Ending 1 – Sarah’s husband mentions a dentist a colleague praised at work. He pulls the site up on his tablet. It’s responsive. They quickly browse the site. Sarah makes an appointment in the morning.

Ending 2 – Sarah performs a Google search on her iPad and clicks on the first dentist for her area. The site is responsive. She is unimpressed with the dentist. She browses through a few more responsive sites, chooses a dentist, and schedules an appointment in the morning.

Moral Of The Story: The responsive website wins the race.

You have likely gleaned enough about a responsive website from the story to know you need one. But for the sake of clarity, the best way to define a responsive website is: A site that responds to the client’s needs, particularly by retaining a flexible quality, which allows it to adapt (or respond) to whatever device your client uses. Responsive sites adapt to fit the screen shapes and sizes of today’s devices. Even better? They will continue to adapt as current devices become outdated, and future, next generation models become the new standard.

Questions about our responsive web design for dentists?

Call us today at 972-781-8861 or email info@moderndentalmarketing.com. We offer copywriting, blogging, website packages, and reputation management for dental professionals.