The realization that thousands of sites online discover and store your business information can be overwhelming. The goal to update, add, and manage all of these citation listings can be daunting. When a large portion of your local SEO relies on local citation listings and directories, it’s imperative that you do your best to ensure that your business name, address, and phone number (NAP) are accurate and identical on all sites. So where do you start? The first place is with the major search engine local business pages.
Why Local Business Pages are Important
You need to offer your business information on all three of the major search engines. This involves creating or acquiring the local business page associated with the search engine and your business. Once you do this, you will need to go through the verification process.
Once your business is verified with each search engine, your business will show up on their results pages in response to users’ queries:
- Your business name will be listed in response to service related queries by users in proximity to your business.
- Your potential to gain patients is increased because your business appeared as a local option for their query.
- Your business becomes a local option for search engines to suggest to users.
According to Google “Fifty percent of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.”
Research shows that the primary information desired by local searchers is the address and location of the business.
Google shows that 18 percent of local, mobile queries result in a sale within 24 hours.
What Matters to Users
Potential patients are looking for business information and service information online, which means for starters, you need to have your local business pages on Google, Bing, and Yahoo created, claimed, optimized, and verified to capture any of the percentages mentioned above.
Without these pages, you’re missing out on opportunities to gain patients via the internet.
If your online presence does not include a local SEO strategy, you are missing out on 50 percent of potential patients learning of your practice, and the 18 percent of those potential patients who are ready to schedule an appointment and pay for a service. Start on your local SEO today with the three major local business pages: Google, Bing, and Yahoo.