Due to the knowledge that reviews can help improve search enging optimization (SEO) rankings for a dental practice, recently, one of our clients, Allen Family Dental, implemented our “Have a Cup of Coffee on Us” campaign to help encourage patients to leave them reviews. We’re very happy to see the campaign working for them. Reviews, particularly Google+ reviews, can definitely have an impact on your SERP (search engine result page) rankings.
Have a Cup of Coffee On Us
Often, a dental practice will offer a chance to be entered into a drawing to win a prize as an incentive for people to leave a review. However, people tend to respond better to immediate rewards. Therefore, instead, your office can offer the patient a $5 gift card to Starbucks for a review. People have responded really well to this, helping offices garner positive testimonials on Facebook, Google, Yelp, and other sites.
The Importance of Google Reviews
You need reviews. Reviews, even bad ones, help lend legitimacy to your business and can increase conversion rates. In addition, Google’s algorithm takes the presence of testimonials and reviews into account when ranking. The impact may not be huge, but it’s enough that encouraging patients to leave their honest thoughts about your office should be considered an essential part of your overall online marketing strategy. While any and all reviews are taken into account, there are signs that seem to indicate that special attention is paid by Google to reviews left on your Google+ page.
Are you interested in the “Have a Cup of Coffee on Us” campaign? Then let us know! We can send your office a sign to post in your waiting room, or by the front desk, for patients to see. We can also discuss ways you can use social media and your blog to reach out to patients, and hopefully, create new leads. Don’t hesitate to give our office a call today. Remember, we’re here to help!
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