A Facelift for Dental Practices: Practical Marketing Makeovers

Is your dental practice logo out of date? Does your website need some serious help? Has your blog said, “Hello, world!” since January? It’s time for a non-surgical dental practice facelift. You just need some good marketing minds, graphic designers with moxie, and talented copywriters who can convey your message. Here’s a basic plan for a dental practice brand overhaul:

  • To modernize a dental practice brand, we start with the logo.
    Our logo design/redesign program is a collaborative effort between our graphic artist and marketing specialists. We will interview you, present concepts, then work with you to develop the perfect, memorable dental practice logo.
  • Next, we work on the website, blog, and social media.
    MDPM offers custom websites with search engine optimization and support. We also create, manage, and write (yes, we do all the writing) dental blogs. With a website and blog in place, we then integrate your dental practice brand into a competitive website presence by leveraging social media, press releases, and search engine optimization.
  • At about the same time, the business cards, stationery, and collateral need a makeover.
    We offer design and printing of your collateral, so all you have to do is place the order. There’s no sending your logo to the printer, then needing a different format. We do it all for you.
  • Last but not least, the office signage should be updated, along with the décor in the front office.
    We can work with your local sign company to have an eye-catching sign with your logo installed on your building or marquee.

After a brand makeover, you can host a party to kickoff your new image – invite patients, COC members, and real estate agents in your town to come in for a “super secret special gift” and refreshments. At the event, have laptops set up so that people can become your Facebook fan and Twitter follower. Play a slideshow of your blog and website on the reception room television. And be sure to have a nice sign-in book where attendees leave their name, address, phone, and email address.

If you’re thinking, this sounds great, but in this economy, there’s no way I can afford it – think again. MDPM is a small, woman-owned business in DFW. We are living in this economy just like you are. In our offices, the American Dream is alive and well, and we believe that by keeping our fees very modest today, we give our customers the ability to invest in essential marketing during the down time. Then, when the economy comes around, as it will, you’ll have more business, and you’ll share your experience with colleagues. It’s a win-win-win.

Call MDPM today at 972-781-8861 and speak with Jill Nastasia about your dental office’s marketing goals. She’ll provide a free analysis of your current marketing efforts, then suggest practical, affordable ways to improve. You may only need MDPM to help you with your blog. You might just need MDPM to redesign your logo or manage your Facebook fan page. If you need rebranding, we can work in phases, and we will provide a short- and long-term marketing plan for your peace of mind.

Prefer email? Send your inquiry to info@moderndentalmarketing.com or complete our contact form.

We’re in the business to make dentists smile!