Has MDPM lost weight? New haircut? Nope. We’ve added the Google +1 widget to our sidebar!
Everyone seems interested in Google+ since its launch a few weeks ago. In fact, just yesterday, MedMonthly asked me to write an article on the new social network. (Stay tuned for the article with all the juicy details.)
Just this morning, I read a Google Webmaster News blog post that reminded me, it’s time to add the +1 widget to the website. So, over in the right sidebar, you’ll see a little white box with the Google colors. If you’re already on +1 (you have to be invited, can’t just sign up), click the +1 icon as a special favor to me, your marketing diva. If you’ve not signed up for Google+, but you want to stick your head in the room and look around a bit, email me, and I’ll add you to my MDPM circle.
Don’t know what a circle is? Circles, IMHO, are what set Google+ apart from Facebook. I’m not insinuating that one is better than the other (we don’t want FB to start pulling G1’s hair), but there differences that make them each special in their own way. Circles are groups that allow you to organize your G+ friends. I have a family circle, MDPM pals circle, friends circle, and an oft untapped circle of cheerleader moms (yikes). These circles let me show certain people what goes on inside my G+ page. If I don’t want my parents to know I’m headed to the lake after work to have a few beers with my old high school friends, I simply don’t let the family circle see that post.
That’s all for today, folks. More to come, I ‘m sure. If you like the tips we share here, subscribe to the blog in the right sidebar. Then you’ll get emails every time this digital diva pens a post. Until next time, peace, love, and good ROI to all of you. Tata.
- The Facebook movie, The Social Network, will be in theaters this October.
- America Has Talent is doing a show on the best of YouTube.
- Tosh.0 has almost 1.5 million Facebook fans.
- Half of all Americans use Facebook.
Listen, Doc, I don’t want to bring you down, but if you don’t see that social networking is deeply embedded in our culture; if you think it’s a fad that you’ve chosen to avoid; if you will not leverage social networking to market your dental practice…you are putting big steel walls around your practice’s potential growth.
And, thing is, just having a Facebook page won’t do the job.
On the Modern Dental Practice Marketing fan page this week, I’m sharing daily tips and insight about social networking and social marketing. I’m not sharing the tips on the MDPM Dentists page because I want to draw people to the fan page. Why? Read More
Why do you have to choose? Truth is, both types of marketing could really boost your patient base—and retention—in the Dallas – Fort Worth area. And never forget, the whole point is to leave an impression! Tried and true, good ol’ boy advertising does not appeal to the younger generation…the technical gurus who invest money in their health and appearance.
So let’s look at the balancing act between Internet and community marketing for dentists:
Internet Marketing for Dentists
- Web marketing should start with a website that ranks well on Google for the keywords your potential patients most often use.
- Beyond that, social networking, like Facebook and Twitter can be beneficial. However, you and your team have to use these resources correctly. Just posting random thoughts on a Facebook Fan Page and Tweeting about an article you read won’t effectively promote your dental practice. At MDPM, we offer one-on-one coaching for you and your team, so you can learn how to fit social networking into your schedule and get the most pop for your posts. There’s a simple formula that’s easy to manage, and you’ll find it highly effective.
- You’ll also need a blog that feeds onto your Facebook page. The blog should be updated with keyword-rich, relevant posts at least once a week. The MDPM dental copywriters can make posts on your behalf, or I can teach you and your team how to write solid blog posts that appeal to dental patients and search engine spiders.
That’s a synopsis of web marketing for dentists. But when you consider that the Internet is international and your practice is local, you can see that community promotions are a necessary component to an effective dental practice marketing strategy—particularly in North Texas towns, like Keller, Colleyville, Southlake, Grapevine, Murphy, and Frisco. We’re in Texas, and what rules Friday nights? Football. That’s right. Read More