Tag: dentist website

Common Questions about Modern Dental Practice Marketing

We’re often asked if we’ll do projects for businesses outside of dentistry. The answer is: Heck Yes! Take a peek at our portfolio, and you’ll see that half of MDPM’s clients aren’t dentists at all.

While we specialize in dental content because of our experience in the industry, our clients’ businesses range from home improvement to medical consulting to property management to religious instruction. Yeah, that’s a pretty wide range of clients. Few companies offer what MDPM does, and even fewer offer similar services for such a great price.

We’ve been asked if we host websites. The answer is no. We use the trusted resources available on the internet. WordPress, which we use for our blog websites, is free source software. Anyone can use it at no cost. WordPress offers 100 design templates, great add-ons (widgets), multiple pages, and customizable features. In addition, with WordPress, we can provide our clients with visitation statistics, as well as a free smart phone version of their blog. MDPM blogs are hosted with WordPress, as well.

Some folks want to know the difference between a blog and a custom website. This article explains the answer in detail. Check it out.

Why we recommend new blogs. To keep your costs low, and to take advantage of WordPress’ search engine optimization benefits, we prefer to create new blog websites for our clients, rather than just provide content for an existing blog. This allows us the freedom to do what we believe is best for your practice’s Internet marketing strategy. We’re in control of the blog’s success. We’ll purchase a good domain name, set up the blog website with a blog on the main page, and add other pages to describe your practice, team, and services. We always recommend that our clients keep their main website if they have one. A blog is great for SEO, but it is not a showcase site. It’s a workhorse. We’ll recommend that your blog’s visitors go to your main website for more detailed information about your office.

Will MDPM write blog content for my existing blog? Yes! We can’t promise that you’ll receive the same SEO benefits if we provide content for an existing blog. If your current blog is not on WordPress, and we provide content to your web company, they have to do some backend work to ensure the blog is indexed properly on search engines. In addition, if we only provide you with blog content, you’ll miss out on the extra promotional efforts we provide with the Extreme Internet Presence Package.

What else do we offer besides blogs? A lot. Visit our services page for more info. In short, we offer full-service Internet marketing, as well as community marketing. Branding, logo design, event planning and management, press releases, social networking, team training, and more…  You might also want to complete our free assessment while you’re here. It will help you, us, or a consultant analyze your current and past marketing program.

Blog Commenting… What’s the Point?

It’s a great question. At first glance, commenting on a blog post seems kinda like throwing your two cents into a conversation where you don’t know the players. If you aren’t the type of guy or gal to butt into a conversation you weren’t invited to, you probably don’t post comments. In addition to feeling uninvited, commenting on a blog is a risk. You’re putting your name out there with your opinion…and what if you find out later that your opinion was wrong? If you throw in your two cents, will you have to eat your words?

Stop feeling scared or weird about posting comments. As long as you post kind responses, useful information, and gentle opinions, it’ll be fine. Never rant, berate, belittle, or fudge the truth.

If you follow the golden rule, commenting on dentistry or community-focused blogs is great—no SUPERB—for business. Here’s why:

  1. The comment can link back to your website
  2. The comment gets your name in front of people (great for publicity)
  3. The more comments you have out in cyberspace, the greater the SEO benefits
  4. Commenting can lead to mutually beneficial relationships (with patients, doctors, or industry professionals)
  5. When you post comments, people often reciprocate by posting comments on your blog… which looks great to visitors

“Well, that’s all fine and good,” you say, “but where do I find dental or community-focused blogs to comment on?”

Another great question. Here’s a great answer:

  1. WordPress.com
  2. Blogged.com
  3. DentalHeroes.com
  4. On your Facebook Fan page
  5. US.LoadedWeb.com

That should be enough to keep you busy for a while!

And if your next thought is, “Time, woman! I have no time!” then I’m glad you’re here. I’m also not offended that you referred to me as “woman.” I take it as a compliment. My dental copywriters and I would be happy to post comments on your behalf if you have an MDPM website blog. We’ll also setup and maintain the comments on your blog, as well as your Facebook account and local listings. It’s a sweet deal. We do it all. Read More

Dentists, Websites, Blogs, and RSS Feeds

Lions and tigers and bears, oh my! Technology is not as intimidating as wild animals, and neither is dental marketing. On the contrary, with a good safari guide, you’ll  enjoy the hunt and the trophies.

Today I want to talk with you about RSS feeds. You’ve probably seen that little orange icon and wondered, What’s that orange thing?

It’s the RSS icon.

What the heck is an RSS icon, and why should a dentist care? Let me explain.

  • RSS stands for really simple syndication.
  • An RSS feed provides an alert when new content is added to a blog or website.
  • Anyone can add an RSS feed to their Yahoo, Google, or other homepage, or they can bookmark the feed for quick access.
  • To subscribe to an RSS feed for a blog or website you like, look for the orange icon, click it, and follow the instructions.

Pretty simple, huh?

Let’s take it a step further. After all, you have a doctorate degree. You like learning! Read More