Managing a dental practice takes time and resources. It is, after all, a business. However, just because your dental practice has to function as a business, doesn’t mean you have to lose your sense of personality! Case in point: Celebrating milestones. As a person, when something good happens to you, you celebrate it. You let others know so that they can share your joy and enthusiasm. When something good happens to your dental practice (like winning an award), or you reach a milestone (like a practice anniversary or in-office birthday), you should celebrate it and share the news with your following! People like seeing the personal side of your business.
Your Practice Is Made Up of People Who Serve Other People
In a service-based business like dentistry, the personalities of the people who work at your practice are a huge part of what makes it special. When someone experiences a major life event, you should celebrate it as a staff! It’s great for office morale and helps everyone feel like an important part of the team. You should also let your social media following know about these events. People use social media to share personal experiences with each other. When you show off the personalities of you and your staff online, it helps patients feel connected to your practice.
Be Sure to Celebrate Practice Achievements on Your Website and Social Media as Well
You should apply the same rule to any sort of award or recognition that your practice receives. Was one of your dentists named to a list of the metro area’s best? Let your patients know about it. In addition to building your practice’s reputation for new patients, it’s good information for your existing patients to have. Your patients choose your practice because they like you — the care you provide and the experience you create. They’ll be happy for your staff when they succeed!
MDPM Consulting Can Help You Manage Your Online Presence
Keeping up with website updates and social media channels takes time and effort. Amidst the list of things you have to do to keep your practice running, this may feel like one task too many. Don’t ignore this important opportunity, let MDPM Consulting help! We provide reputation management and social media content services that allow dental practices to stand out and showcase their personality. To learn more about how we can help, contact MDPM Consulting in Dallas, TX at 972-781-8861 today.