Blogging is an essential part of Search Engine Optimization, but if your content is not tailored to your audience, it could miss the mark. Keywords help you to reach the right people, and a little bit of effort in finding ones that connect can make a real difference. That’s because when they head to their favorite search engine, they incorporate their own language into the search bar. If you’re writing in dentist-speak, then you could be writing for other providers, not for patients.
At MDPM Dental Marketing, we know the value of hitting the right keywords. That’s why we do the work to help you find ones that connect not only with patients, but your new smiles. There are real advantages to using human writers who understand the SEO landscape. When things shift, let us worry about it.
Time to rethink your strategy? Give us a call!
Are You Using Overcomplicated Terminology?
We get it: you use this kind of language every day in your office. But for those who are unfamiliar with the terms, it could seem cold and distant, which can be a problem for your everyday neighborhood dental office. By showing them that you can speak to them on their level, then you can begin to open up a dialogue.
Most importantly, your prospective patients might not use the same language when describing services or products that they need. If you are too heavily focused on the brand name of a treatment, your blogs could wind up flying under the radar. It’s important to have language that not only reads well on the page but also draws people in through their searches. You’re not dumbing things down; you’re becoming more reachable for the average person. They need dental care, too!
Connect With Your Neighbors On A Local Level
Another way to incorporate quality SEO practices into blog writing is through location-specific tags and keywords. Your neighborhood has its own feel, and the residents there have pride in where they work. That means that when they search, they might not only use the name of the city, but a more targeted area, as well. It can sometimes be tough for remote writers to get a feel for your city, so it can be helpful to let them know a little bit about you, your neighborhood, and your intended audience.
This is also where image selection is so important. Your site should reflect an approximate reflection of the demographics in your area, and when it doesn’t, your neighbors can tell. You might not think that anyone pays attention, but for some people, the wrong look can show a lack of effort. Knowing your audience means taking the time to care who they are.
Hit The Right Keywords With MDPM
If it’s time to upgrade your outreach, talk to our team about your blogs. When you need to hit the right keywords from the start, call MDPM Dental Marketing at (972) 781-8861 today.