Welcome once again to Client Feature Friday! Today, we’re taking another look at our client, Salt Cave of Southlake. Recently, they were featured on Hotels.com. It turns out, the company found Salt Cave of Southlake through their active blog. This is a crystal clear example of how a blog not only improves SEO, but can also spread the word about your business or practice.
What is Salt Cave?
Located in Southlake, Salt Cave uses halotherapy (salt therapy), along with yoga, to help people relax, improve skin conditions, and address respiratory issues, including allergies. They import Himalayan rock salt from Eastern Europe for this purpose. People can relax in calming environments or enjoy yoga classes in rooms lined with Himalayan rock salt. Kid-friendly, the Salt Cave features a Kids Salt Cave where children can play and have fun while they (and their relaxing parents right in the next room!) are reaping the many benefits of salt therapy.
The Importance of a Blog
Hotels.com discovered our client via their blog. They then featured them in social media posts, spreading the word about our client to people all over the world, proving that a blog serves a number of purposes, including:
- SEO: Each blog is a new chance for Google to crawl your website, indexing it and, hopefully, giving your website a higher place on their search results page.
- Reputation: For a professional of any field, a blog is a way to show off what you know and to address commonly asked questions. You can better gain a reputation as an expert in your field, whether that’s dentistry or salt therapy.
Do You Need Help Blogging?
If you’re a business owner, you may not have the time to blog regularly. For optimal results, it’s recommend that a company blog at least four times a week. If you don’t have time, then talk to our team today. We employ talented copywriters who can create unique and original blog posts for your business. If you have any questions please contact our office today.
Ready to start redesigning your website or adding more blogs? Looking to re-brand your practice? Then talk to our team today! Send MDPM an email: info@mdpmconsulting.com, or give us a call at 972-781-8861.