No business wants to hear that its customer or client has had a negative experience. It’s easy to look at a negative experience as a failure. However, no business has a spotless record. You’re allowed to make mistakes and grow from them. When that negativity manifests itself as a negative Google review on your business page, you may start to feel anxious. However, worry not. Negative Google reviews aren’t going to destroy your SEO or your reputation. In fact, negative reviews present an opportunity to grow.
Negative Reviews Still Contribute to Your Overall Reviews
The phrase “no news is good news” definitely doesn’t apply to SEO. If you want people to find your business online, you need to generate “news” in the form of content. You can do this by blogging on your own website, or by getting other people to talk about you online. Your business reviews on Google help validate your business, and while negative reviews aren’t ideal, they add to your overall number of reviews, giving your business more legitimacy.
The Review System Creates Actionable Feedback
Another positive about the review system is that it creates actionable feedback. Of course, you may occasionally get a review from someone who is just trolling your page or who has never actually used your business before. You can ignore false reviews or deal with them appropriately. However, if someone leaves a legitimate negative review, it may shed some light on an aspect of your business you hadn’t considered. How can you address the problem the reviewer has raised? Responding to the review shows other users that you listen to your clientele.
Negative Reviews Can Drive Content Creation for Your Business
Along the same lines, when you notice negative reviews, you can use these deficiencies to drive your content creation. If reviewers bring up an area of confusion, consider adding information to your website, or create blog posts that help keep your audience informed. Listen to the negativity and figure out how to use it to improve your business.
Let MDPM Help You Turn Negative Reviews Into Positives
No business has ALL positive reviews — in fact, a lack of negative feedback can decrease the credibility of your business online. The best thing you can do is turn negative reviews into positives, and we can help. MDPM Consulting provides services to help you respond to negative reviews and create content that informs your audience. To learn about all of our services, contact MDPM Consulting in Dallas, TX at 972-781-8861 today.