Online marketing has become increasingly crucial for businesses of all sizes, in all fields. For your dental practice, the right website can give you the ability to make yourself known to people in your area searching for oral health care. It also gives you a way to “introduce” yourself to people who have been referred to you by another doctor. Going without a digital platform today makes effectively invisible to many people, and limits your ability to interact with your current patients. In our work with dental offices throughout the country, we create custom websites that boast impressive technical features, as well as SEO-friendly content that makes practices easier to find on Google and other search engines. We can work with you through every step of the site creation process, and provide a website that lets your practice make the best first impression. We also provide ongoing support to boost the visibility of your links, and to help you take advantage of online reviews and social media marketing.
Yes, You Should Have A Website Dedicated To Your Practice
If you want people to know where you are, what you do, and how you can help them, you should be online. While a website can be thought of as advertising, your online presence offers more detail and interactivity than any billboard or mail flyer. In addition to sharing basic information, often referred to as your NAP (Name, Address, and Phone Number), your website is also an important space for introducing yourself and your team members, and outlining the services that you offer. Remember that people expect to find some record of a business online, and that other practices in your area can already have well-made websites available to promote themselves. If you are missing from digital spaces, people are less likely to realize you are in their area, or feel like you might be the right practice for them!
The Trouble With Templated And Canned Sites
Sometimes, practices in search of a quick fix for their lack of a digital presence will look to put their basic information on a templated or canned site. These spaces can feel generic, they can be thin on useful information, and they can lack SEO features that make you easy to locate on Google and other search engines. In other words, fulfilling a baseline obligation to be online does not mean you are gaining the important benefits that your website can provide. You also have to worry about the way your generic website might reflect on you to visitors. After all, if you want people to trust you enough to work on their smile, the last thing you want is to share something that only received minimal effort!
Your Website Can Make An Important First Impression On Potential Patients
Because it is so common for people to look online for dental services, or for them to check out a practice online after a referral, your website can be responsible for making a first impression with new patients. With this in mind, you should be concerned about the quality of your site’s design, and its content. Would you be concerned about the way someone spoke to a patient who called your office? Would you be embarrassed to welcome someone to your practice while your waiting area is visibly unclean, and in disarray? There is never a good reason to make a bad first impression, but an outdated or poorly maintained website can make you guilty of doing so more often than you realize!
The Process Of Building The Right Website For You
Our goal is to make sure that every client we work with has the right website for their practice. To make sure this happens, we put serious effort into learning who you are, what makes your dental office special, and what you want your first impression with your patients to be. At the beginning of this process, we engage in interviews so that we have the right information, and so that you can give us a clear idea of what you want from your website. This also gives us an opportunity to discuss marketing strategies, address your questions, and form strategies to help you reach more people. From the information gathered, we will design a mock site for your practice. When this is complete, we go to you for feedback and suggestions – your site will not go up until you are confident that it suits you. After we have your approval, we create your website, and we can begin supporting it with original, user-friendly content, as well as with social media support!
How Ongoing SEO Support Helps You Reach More People Online
The right website can include technical information and local information to ensure that people near you see your links in their search results pages. While the right website design helps you reach people, the right approach to SEO should include ongoing efforts to maintain your prominence. Through content creation and sharing, we can help you sustain your SEO, show up in more keyword searches, and generally connect with more people! While content quality has always been important, improvements implemented by Google and other search companies have made user engagement and quality more valuable to online marketing. With our focus on organic, quality-driven online support, we can help you continue to thrive!
Additional Services We Provide To Help You Succeed With Your Digital Marketing Efforts
We are prepared to do more than just create and support your website! Thanks to our reputation management efforts, you can have more support in the form of glowing online reviews. These create new links where your practice is mentioned, and regarded highly. We can also provide posts for social media, and tools like our photo booth, to help you create content to share on other platforms. Modern online marketing efforts create several channels you can use to connect with people. With our help, you can be sure to reach as many people as possible, and always create positive impressions!
MDPM Consulting Can A Custom Website For Your Practice!
At MDPM Consulting, we have experience helping dental practices reach people online through custom website development and organic SEO marketing. We can work with you to build your ideal digital platform, so that you are consistently making strong first impressions with people before they ever set foot in your practice! We can work with you on the right site design, the right approach to marketing your services, and help you enjoy consistent growth through digital marketing. To learn more about us, and what we can do for you, please call MDPM Consulting today at 972-781-8861!