Marketing a New Dental Practice
Starting a new practice, whether you’re beginning from scratch or acquiring an established dental office, is one of the most exciting times in a dentist’s career. Preparing to be successful in business, growing in the community, and in helping your patients (and neighbors) gain better oral health and self-confidence should instill excitement. In dental school, you learned how to address a wide variety of dental health concerns, as well as how to employ the latest materials and technology in dental care. You are trained and prepared to help people! But what did you learn about marketing your dental practice? Most dentists learn next to nothing about marketing while in school. Instead, their education comes from trial and error – and that strategy can lead to a practice’s ultimate demise.
A Dozen Steps to Success
In this post, I’m going to give you an overview of what your new practice needs to succeed in the market today. Formerly, dentists could hang out their sign and start seeing patients. A listing in the phone book and perhaps mention in the local newspaper were sufficient advertising to draw new patients. Today, we live in a world jam-packed with marketing messages, brands, and advertisements. Where does your practice fit into this jungle, and how can you gain a stake in your market?
- Business plan’s marketing plan section
- Practice name and tagline
- Logo and brand
- Signage
- Collateral
- Website & SEO
- Local listings
- Team marketing training
- Blog & Microsite
- Social profiles
- Local involvement
- Internet marketing involvement
Getting Started
Do you have a business plan? How about a strategic practice name, logo, and signage? Have you delved into the world of websites and user experience? You can certainly complete all 12 steps above on your own. However, with limited knowledge of marketing, going it alone will come with a great potential for failure. Most new practices don’t have a budget for a full-time marketing manager. That’s where Modern Dental Practice Marketing fills a need. We step in and help our client dentists plan, then execute successful marketing strategies.
Take control of your future! Call or email MDPM today for a complimentary consultation and analysis of your marketing plan – if you have one. Partnering with us will put your dental practice on a certain path to success, so you can enjoy life…like Kimberley.
“I am so excited and could not be happier with the organization and professionalism of everything you all have done for [Dr. Blankley] so far!! Than you, it makes my life so much easier.” — Kimberley of Austin, Tx
If you’d like to talk with us about marketing a new dental practice or revising your current practice marketing strategy, give us a call today at 972-781-8861.