In a Biznik article, Sue Cartwright, Social Media Marketing Expert, tells us: “With 78% of consumers trusting peer reviews when only 14% trust advertisements, it is essential to be involved in your online community, to build a good reputation and know what people are saying about you. To do this effectively you need to engage in conversations, monitor the outcomes, join the debate, help others and show customers you care as a means to building a loyal network.”

Having been in dental marketing for years, I know that most dentists don’t have the staff or time to invest in an all-out social media marketing campaign. I do think, however, there are a few things your front office person can do to get your office engaged on Facebook. You can even hire your teenage daughter to do these things. Seriously, $10 an hour, 5 hours a week – not much of an investment. The return will show up, most likely, in patients being more loyal to you, giving you free word-of-mouth referrals, and remembering to keep up with recall visits and follow up with treatment. Why? Because you’ll be engaged, showing that you care!

You’ll need a human page and a fan page to make this work. Here’s how to do it: Read More