Most dental practices don’t have a Facebook business page, but they should. I certainly don’t believe that a Facebook page will bring a dentist many new patients, but managing a professional page on the most popular social networking site has benefits.
One, you’ll look like you’re tech savvy. You may have CEREC, DIAGNOdent, and dental lasers galore, but if you don’t have a Facebook page, the public won’t believe that you’re really up to date with modern technology.
Two, Facebook will allow your office to stay connected with patients between visits. If you pay for patient communication software, like Demandforce or Solutionreach (formerly SmileReminder), you should certainly supplement your efforts with a free Facebook page for your dental practice. So often, advertising and marketing is impersonal, yet word-of-mouth is the single most cost-effective type of marketing. With Facebook, you can stay in touch with your patients on a professional, yet somewhat personal, level by sharing your day-to-day workings with your fans.
Three, Facebook allows you to promote upcoming events, milestones in your practice, and special offers — all for free.
And remember, if your special offers, photos, and posts are enticing enough, your Facebook fans may actually share them with their friends — and that could land you some new patients. I want to tell you about four simple tools that will make managing your dental practice Facebook page easier and more effective. These tools are already on your Timeline. Read More
