You’ve probably heard of email blasts, and you may relate them to the dreaded spam, or UBE: unsolicited bulk email. I wondered, when composing this post, where the term spam came from. Leave it to computer geeks to give UBE a slang name based on a Monty Python skit — and an extremely obnoxious one, at that. See the video below if you’re brave enough.

But spam aside, let’s talk about email blasts. If you send email blasts to a group of your clients who have given you their email addresses, and the blast has an obvious “opt out” feature, it’s not spam. This type of email blast is professional and acceptable. It follows all protocol.

Why would you need an email blast? Read More