Regular emails to patients, not too many and not too few, can work to improve your brand impressions and, ultimately, patient retention. With the proper software, your emails can feature a quick-add button to post the email content to Facebook, Twitter, LinkedIn, or to send it by email to a friend. This means, that email could be the message in a bottle that lands you some new patients.
Cost Effective Patient Communication
With an email newsletter and email blast service, you won’t have to spend time and money designing, printing, and mailing paper newsletters. Besides, do people really read their mail any more?
See a Dental Practice Newsletter Here
See a Dental Practice Email Blast Here
You’ve probably heard of email blasts, and you may relate them to the dreaded spam, or UBE: unsolicited bulk email. I wondered, when composing this post, where the term spam came from. Leave it to computer geeks to give UBE a slang name based on a Monty Python skit — and an extremely obnoxious one, at that. See the video below if you’re brave enough.
But spam aside, let’s talk about email blasts. If you send email blasts to a group of your clients who have given you their email addresses, and the blast has an obvious “opt out” feature, it’s not spam. This type of email blast is professional and acceptable. It follows all protocol.
Why would you need an email blast? Read More