Tag: dentist branding

The Essential Art of Self Branding for Dentists

What is self branding? Well, it’s just what it sounds like: branding yourself.

Why do I need to brand myself? That completely depends on what you want out of your future. Some common reasons for self branding are:

  • You’re an associate dentist or partner who will go into private practice at some point.
  • You hope to become a speaker, consultant, author, or celebrity.
  • You want a personal following in case you move your practice to a new location.
  • You are a dental student who will practice with a group, as an assistant, or independently.
  • You are a professional and deserve a professional identity. Your skills are transferable, but make sure that your name is transferable, as well.

All too often, we see partnerships dissolve. Dentists who worked under a practice name move on to establish a private practice of a new name, and they have no history of publicity. No one knows who they are. Imagine being in this situation, but having 400 Facebook fans and 1000 hits on your blog each month. Now that would give you a great place to start.

It’s about being smart and staying ahead of the game. Read More

Are You an Anonymous Dental Professional?

What is self branding?

Since you’re a dentist, you probably have some understanding of what branding is. In short, branding is the whole concept, idea, and image that a business conveys. Self branding, therefore, is the concept, idea, and image that you convey.

Isn’t my website enough?

If the website is for you, and not your practice, then yes, it is enough. Just enough. You would still do well to have a blog and social media presence.

Why do I need to brand myself?

Maybe you’ll always have the same job you hold today. Maybe you’ll live in the same house and see the same people and love your life forever. But maybe, just maybe (and in all probability) something will change at some point. Perhaps you’ll start a new practice or a new business. Who knows; maybe you’ll move across the country – or to another country. You might decide to become an author after you retire. At that point, will people know who you are? Self branding today gives you a head start on tomorrow.

Then again, maybe you’ve already written a book, spoken at national conventions, mentored young dentists, or started a new professional association. If so, self branding is essential right now. Without it, you’re limiting yourself. Don’t limit yourself. To quote Nelson Mandela, “We must all exceed our own expectations.” Read More