Tag: dental writer

Social Networking for Dentists Made Easy!

You’ve heard about using Facebook for your dental office. You may have attended a seminar about social networking or read books on the subject. Perhaps you want to Tweet, post, blog, comment, and update, but you just don’t have time. How can you reap the benefits of social networking without squeezing time from your already hectic schedule? The answer is simple. Call MDPM.

What is Social Networking for Dentists?

“Social” has to do with friendly companionship, according to Dictionary.com. “Networking” relates to a group that shares information and services of a common interest. So, social networking for dentists involves a friendly sharing of information about health, wellness, dentistry, and your local community. It has to be personal; it has to be genuine; it has to be interesting to your patients.

Why Use Social Networking in Marketing?

To dominate search results for a variety of targeted keywords with the ultimate goal of increasing your patient base.

Social networking involves daily digital interaction with your current patients, as well as reaching potential patients with your brand. Done properly, social networking is part of an overall search engine optimization plan that includes website optimization, regularly posted blogs, as well as local listings and original videos, articles, and press releases.

The more places you are online, the more posts and articles are associated with your practice, the higher you’ll rank on Google. Read More

Are You an Anonymous Dental Professional?

What is self branding?

Since you’re a dentist, you probably have some understanding of what branding is. In short, branding is the whole concept, idea, and image that a business conveys. Self branding, therefore, is the concept, idea, and image that you convey.

Isn’t my website enough?

If the website is for you, and not your practice, then yes, it is enough. Just enough. You would still do well to have a blog and social media presence.

Why do I need to brand myself?

Maybe you’ll always have the same job you hold today. Maybe you’ll live in the same house and see the same people and love your life forever. But maybe, just maybe (and in all probability) something will change at some point. Perhaps you’ll start a new practice or a new business. Who knows; maybe you’ll move across the country – or to another country. You might decide to become an author after you retire. At that point, will people know who you are? Self branding today gives you a head start on tomorrow.

Then again, maybe you’ve already written a book, spoken at national conventions, mentored young dentists, or started a new professional association. If so, self branding is essential right now. Without it, you’re limiting yourself. Don’t limit yourself. To quote Nelson Mandela, “We must all exceed our own expectations.” Read More