Why do you have to choose? Truth is, both types of marketing could really boost your patient base—and retention—in the Dallas – Fort Worth area. And never forget, the whole point is to leave an impression! Tried and true, good ol’ boy advertising does not appeal to the younger generation…the technical gurus who invest money in their health and appearance.
So let’s look at the balancing act between Internet and community marketing for dentists:
Internet Marketing for Dentists
- Web marketing should start with a website that ranks well on Google for the keywords your potential patients most often use.
- Beyond that, social networking, like Facebook and Twitter can be beneficial. However, you and your team have to use these resources correctly. Just posting random thoughts on a Facebook Fan Page and Tweeting about an article you read won’t effectively promote your dental practice. At MDPM, we offer one-on-one coaching for you and your team, so you can learn how to fit social networking into your schedule and get the most pop for your posts. There’s a simple formula that’s easy to manage, and you’ll find it highly effective.
- You’ll also need a blog that feeds onto your Facebook page. The blog should be updated with keyword-rich, relevant posts at least once a week. The MDPM dental copywriters can make posts on your behalf, or I can teach you and your team how to write solid blog posts that appeal to dental patients and search engine spiders.
That’s a synopsis of web marketing for dentists. But when you consider that the Internet is international and your practice is local, you can see that community promotions are a necessary component to an effective dental practice marketing strategy—particularly in North Texas towns, like Keller, Colleyville, Southlake, Grapevine, Murphy, and Frisco. We’re in Texas, and what rules Friday nights? Football. That’s right. Read More