Tag: dental marketing consultant

Common Questions about Modern Dental Practice Marketing

We’re often asked if we’ll do projects for businesses outside of dentistry. The answer is: Heck Yes! Take a peek at our portfolio, and you’ll see that half of MDPM’s clients aren’t dentists at all.

While we specialize in dental content because of our experience in the industry, our clients’ businesses range from home improvement to medical consulting to property management to religious instruction. Yeah, that’s a pretty wide range of clients. Few companies offer what MDPM does, and even fewer offer similar services for such a great price.

We’ve been asked if we host websites. The answer is no. We use the trusted resources available on the internet. WordPress, which we use for our blog websites, is free source software. Anyone can use it at no cost. WordPress offers 100 design templates, great add-ons (widgets), multiple pages, and customizable features. In addition, with WordPress, we can provide our clients with visitation statistics, as well as a free smart phone version of their blog. MDPM blogs are hosted with WordPress, as well.

Some folks want to know the difference between a blog and a custom website. This article explains the answer in detail. Check it out.

Why we recommend new blogs. To keep your costs low, and to take advantage of WordPress’ search engine optimization benefits, we prefer to create new blog websites for our clients, rather than just provide content for an existing blog. This allows us the freedom to do what we believe is best for your practice’s Internet marketing strategy. We’re in control of the blog’s success. We’ll purchase a good domain name, set up the blog website with a blog on the main page, and add other pages to describe your practice, team, and services. We always recommend that our clients keep their main website if they have one. A blog is great for SEO, but it is not a showcase site. It’s a workhorse. We’ll recommend that your blog’s visitors go to your main website for more detailed information about your office.

Will MDPM write blog content for my existing blog? Yes! We can’t promise that you’ll receive the same SEO benefits if we provide content for an existing blog. If your current blog is not on WordPress, and we provide content to your web company, they have to do some backend work to ensure the blog is indexed properly on search engines. In addition, if we only provide you with blog content, you’ll miss out on the extra promotional efforts we provide with the Extreme Internet Presence Package.

What else do we offer besides blogs? A lot. Visit our services page for more info. In short, we offer full-service Internet marketing, as well as community marketing. Branding, logo design, event planning and management, press releases, social networking, team training, and more…  You might also want to complete our free assessment while you’re here. It will help you, us, or a consultant analyze your current and past marketing program.

Facebook & Social Networking Tips for Dentists

  • The Facebook movie, The Social Network, will be in theaters this October.
  • America Has Talent is doing a show on the best of YouTube.
  • Tosh.0 has almost 1.5 million Facebook fans.
  • Half of all Americans use Facebook.

Listen, Doc, I don’t want to bring you down, but if you don’t see that social networking is deeply embedded in our culture; if you think it’s a fad that you’ve chosen to avoid; if you will not leverage social networking to market your dental practice…you are putting big steel walls around your practice’s potential growth.

And, thing is, just having a Facebook page won’t do the job.

On the Modern Dental Practice Marketing fan page this week, I’m sharing daily tips and insight about social networking and social marketing. I’m not sharing the tips on the MDPM Dentists page because I want to draw people to the fan page. Why? Read More