Tag: dental blog writer

Do All Dental Website Companies Have Bad Service?

Not all do. Many, but not all.

What is bad service from a web company? It’s pretty much anything they do to frustrate, irritate, or anger you. The most common complaints are:

  • No one will return my call
  • No one will answer their phone when I call
  • No one will return my email
  • They only answer the phone when I’m working and can’t call
  • I get transferred from person to person and no one can help me
  • My requests take forever to get fulfilled, and sometimes they are never done
  • My requests are done wrong
  • People are rude on the phone
  • People get too technical and I just want my website stuff done
  • People make excuses about why something isn’t done or takes too long
  • People complain about their job, being overloaded, having too much work
  • The person in customer service has no idea what I’m asking
  • I’m getting the runaround
  • They’re rude to my employees
  • I’m overcharged and under-served

I feel your pain. I have actually worked with business owners and employees that say things like, “I’m not calling him back,” “I’ll make him wait,” and “I put my phone through to voicemail when I see his number.” (I’m leaving out the name calling and profanity.) This kind of service is not service at all, and you certainly shouldn’t pay for it. You can be treated badly for free at almost any “service” station across the country! Read More

Dear Dentist: Always the Critic? You Need a Creator!

I was drawn into Dr. Larry Emmott’s newsletter, Emmott on Technology, this morning. An article entitled “Dentists Technographic Profiles” shares a brief overview of Charlene Li’s and John Bernoff’s book, Groundswell: Winning in a World Transformed by Social Technologies. Dr. Emmott shows us the five main profiles that describe how people interact with the web.

He goes on to report that Net32 profiled dentists as such: nearly half are Critics, compared to about a quarter of the general population. A quarter of dentists, compared to only 12% of Americans, are Collectors.

Also…

  • 66% of dentists don’t visit blogs
  • 43% don’t use social networking
  • 93% prefer Facebook of all social sites
  • And here’s the kicker, only 10% of dentists claim to be Creators when it comes to the web. About 18% of the American public are Creators.

Creators are the folks who build and write blogs, produce videos, and do all that original stuff from scratch. Critics like to post responses to comments or rate and review things online. Collectors are the folks who like to gather links and use bookmarks so that everything they like and need is easy to access. In addition to these, Li and Bernoff identified Joiners, Spectators, and Inactives as profiles.

We all probably have a little of each of the six profiles in our Internet personality. I’m obviously a Creator; I write at least a dozen posts a day, build blogs, collaborate on logos, and help with web design. But I also see the Collector in me. As a writer, I have to do a lot of research to come up with fresh blog content, and I have a long list of bookmarked favorites.

If you’re not the Creator type, let’s get together. We’ll round out your Internet profile. I’ll fill in for you so that you’re all things to all potential patients. Modern Dental Practice Marketing is an Internet marketing firm that caters, primarily, to dentists. We build custom dental websites, dental blogs, and dental brands in the graphic design department. Our experienced dental copywriters are word machines… they produce an amazing number of original, interesting, and clinically accurate blog posts each week. Our copywiriting department also composes social networking posts, writes or rewrites website content, and creates press releases, articles, white papers, and more. If you need a Creative side, call and talk with Jill at 972-781-8861.

I’m going to the bookstore now to buy Groundswell. Thanks for the tip, Larry!