Tag: custom dental website

Dentists as Experts In the Media

Does your dental practice website have a page that features published articles, news clips, and books published by your doctors and team members? If not, it should! We are in the process of compiling archives for our own “Media & Publications” page here on the MDPM website. See our new page here. Along with patient testimonials, a webpage touting your published works is a great adjunct to any online dental marketing strategy.

Do you dream of being the Dr. Oz of dentistry? One of the advantages of Internet marketing is that you can quickly position yourself (and your team members) as an expert in your field of expertise. Adding a page to your website is just one way to start sculpting your expert status.

In addition to sharing a sampling of your published works on your dental website, blogging can give you expert status. Whether the purpose of your dental practice blog is marketing through SEO or providing information to potential and current patients, there’s not any reason in the world that you can’t also leverage your blog to promote yourself as an expert. MDPM writes and posts optimized blogs for our clients. As an adjunct to our SEO-focused strategy, we encourage dentists to send us their own posts. We can then translate the submission into an optimized blog, as well as an article to submit to online distribution sources. The blog post may be picked up by a large publication, local newspaper, or (at the least) read by your potential patients.

To add more power to your post, MDPM can send the text in an email blast to current clients (you provide the email list). We can further enhance your exposure by developing a press release about your expertise and submit it to local news stations and publications.

Don’t be shy about your accolades. In the professional world, those accolades can build your future — only if they’re marketed properly.

For more information, call Jill at 972-781-8861 or email info@moderndentalmarketing.com.

Do All Dental Website Companies Have Bad Service?

Not all do. Many, but not all.

What is bad service from a web company? It’s pretty much anything they do to frustrate, irritate, or anger you. The most common complaints are:

  • No one will return my call
  • No one will answer their phone when I call
  • No one will return my email
  • They only answer the phone when I’m working and can’t call
  • I get transferred from person to person and no one can help me
  • My requests take forever to get fulfilled, and sometimes they are never done
  • My requests are done wrong
  • People are rude on the phone
  • People get too technical and I just want my website stuff done
  • People make excuses about why something isn’t done or takes too long
  • People complain about their job, being overloaded, having too much work
  • The person in customer service has no idea what I’m asking
  • I’m getting the runaround
  • They’re rude to my employees
  • I’m overcharged and under-served

I feel your pain. I have actually worked with business owners and employees that say things like, “I’m not calling him back,” “I’ll make him wait,” and “I put my phone through to voicemail when I see his number.” (I’m leaving out the name calling and profanity.) This kind of service is not service at all, and you certainly shouldn’t pay for it. You can be treated badly for free at almost any “service” station across the country! Read More

SocialVibe and WordPress = Dentist Websites Giving Back

WordPress is pretty cool. That’s why it’s the blogging service of choice at Modern Dental Practice Marketing — and I do not get paid to say that. In addition to great functionality, customizable templates, and traffic reports, WordPress has widgets, one of which really impressed me.

[yframe url=’http://www.youtube.com/watch?v=-SaURsxbpJU’]

When I came across the SocialVibe widget, I was working on my agenda, planning a November retreat for Jill and me. Of course, I noticed that Thanksgiving, Christmas, Hanukkah, and all the year-end holidays are almost here. Everyone is going to get super busy. We’re also going to have less time and more to do. The thing is, these particular holidays are meant for us to be appreciative, kind, caring, generous, reflective on the quality (the real quality) of our lives and the impact we have on people. For dentists, it starts early. Halloween Candy Buy Back supports Operation Gratitude, the charity dedicated to showing appreciation to US troops on active duty overseas. But we can’t send some candy to a warehouse for others to sort and ship, then call our philanthropic duties done, now can we?

We are blessed, lucky, fortunate — chose your term. We’re that.

Today, MDPM added a SocialVibe widget to our sidebar. We’re supporting Children Helping Children, a charity that gets our American kiddos hooked up with underprivileged kiddos across the globe. Children helping Children not only teaches our richly blessed US kids about the orphans, disease, and starvation other kids face every day. The charity gives US kids a chance to help. And, I love this, it’s not all about money. Sure, Children Helping Children allows our kids to raise money that helps less fortunate children in a very practical way. But the organization also encourages our kids to exchange letters and pictures with the children they’re helping.

I remember having a pen pal in Germany when I was about 10. I mailed her Madonna bracelets, and she sent me scratch-and-sniff stickers with German cartoons on them. Pretty cool. Children Helping Children takes pen pals to the next level.

It’s very awesome.

Now, back to the widget. I installed the SocialVibe widget to support Children Helping Children. Anyone who does the activity associated with my widget will earn money for my charity of choice. The activities are sponsored by big brands. The one I did today for a breast cancer awareness charity was a trivia question. The one for Children Helping Children was a Hotmail ad in which I voted on some commercial clips. It took seconds.

Jill and I want to encourage YOU to add a SocialVibe widget to your sidebar. We’ll do it for you if you’re an MDPM client. Just go to www. socialvibe.com, sign up for a free account, and choose your charity. Whether you support animal rights, organ donation, cancer research, or the arts, there’s a charity for you. Simply send us your SocialVibe logins and the charity you’d like to support. We’ll add the SocialVibe widget to your sidebar, just above the RSS feeds or links.

Come on, guys. It’s free. Let’s get global this holiday season.

Jill Duty

Dear Dentist: Always the Critic? You Need a Creator!

I was drawn into Dr. Larry Emmott’s newsletter, Emmott on Technology, this morning. An article entitled “Dentists Technographic Profiles” shares a brief overview of Charlene Li’s and John Bernoff’s book, Groundswell: Winning in a World Transformed by Social Technologies. Dr. Emmott shows us the five main profiles that describe how people interact with the web.

He goes on to report that Net32 profiled dentists as such: nearly half are Critics, compared to about a quarter of the general population. A quarter of dentists, compared to only 12% of Americans, are Collectors.

Also…

  • 66% of dentists don’t visit blogs
  • 43% don’t use social networking
  • 93% prefer Facebook of all social sites
  • And here’s the kicker, only 10% of dentists claim to be Creators when it comes to the web. About 18% of the American public are Creators.

Creators are the folks who build and write blogs, produce videos, and do all that original stuff from scratch. Critics like to post responses to comments or rate and review things online. Collectors are the folks who like to gather links and use bookmarks so that everything they like and need is easy to access. In addition to these, Li and Bernoff identified Joiners, Spectators, and Inactives as profiles.

We all probably have a little of each of the six profiles in our Internet personality. I’m obviously a Creator; I write at least a dozen posts a day, build blogs, collaborate on logos, and help with web design. But I also see the Collector in me. As a writer, I have to do a lot of research to come up with fresh blog content, and I have a long list of bookmarked favorites.

If you’re not the Creator type, let’s get together. We’ll round out your Internet profile. I’ll fill in for you so that you’re all things to all potential patients. Modern Dental Practice Marketing is an Internet marketing firm that caters, primarily, to dentists. We build custom dental websites, dental blogs, and dental brands in the graphic design department. Our experienced dental copywriters are word machines… they produce an amazing number of original, interesting, and clinically accurate blog posts each week. Our copywiriting department also composes social networking posts, writes or rewrites website content, and creates press releases, articles, white papers, and more. If you need a Creative side, call and talk with Jill at 972-781-8861.

I’m going to the bookstore now to buy Groundswell. Thanks for the tip, Larry!