When people come to learn your name, what do they think? If your branding and copy are not quite right, then they could have some questions about who you are. Not only that, but they could choose to head to a competing practice if you don’t give them the right impression. You want them to know that you are a trusted local dental provider, and we’re here to help.
Our team of expert designers, copywriters, and SEO specialists at MDPM Dental Marketing is ready to help you make the right moves. From your patients’ initial contact point through to billing, your marketing materials make a big difference in your ability to reach people. Whether you are a skilled oral surgeon looking to highlight your skills or a friendly pediatric dentist who needs to express your caring demeanor, we can help. Learn more about your possibilities today!
Copywriting Is About More Than Just Words
People have always been driven by copy, but these days, it makes more of a difference than ever before. While some people think that they can skate by using AI-generated content for their business, customers can tell, and when you work in a healthcare-related field, it seems untrustworthy. Not only that, but you could be on the hook for whatever information is found on your website, which can be a truly scary thing to think about.
Writing copy is about sharing information while conveying the right tone for the audience. Simply having the right words might seem like enough to drive SEO (search engine optimization), but when your patients read your blog, they expect authoritativeness and integrity. The biggest search engines out there want to see that as well, and they have made some changes to try and weed out machine-driven content. Google’s E-E-A-T guidelines are a prime example of this, as in 2022, they added “experience” to the equation; this looks for firsthand experience with a topic, and a machine could never have the right background for that.
Your Branding Is Your Foot In The Door
Alongside your copy, you need quality branding to make the right first impression. If your current logo is outdated, or maybe it just feels off, then it could turn patients away before they even have a chance to know your name. That’s how powerful branding can be. By making the most of your marketing with effective and attractive branding, you set your practice up for lasting success.
Discover Dental Marketing That Actually Works
Your website is about more than just your contact information. You need to have engaging copy and compelling branding to match. If you are ready to make an upgrade to your outreach, call our office to find out how we can help.
To learn more about MDPM Dental Marketing, contact MDPM Dental Marketing at (972) 781-8861.