When someone heads to your website, they actually read it. Sometimes, people forget that their copy is an integral part of reaching new people, and the current push toward AI-generated content is an indicator of that. But when you rely on computational technology to create your writing for you, you lose out on the human element. You also put yourself at risk of bring wrong, so we make a point to craft accurate content that catches.
Here at MDPM Dental Marketing, we work with practices to help them find their voice. If your current website copy is just not getting the job done, then it’s time to talk to a talented team of writers to make a plan. With our staff, you can be sure that an actual human wrote your content, and you’ll know that you have someone to talk to.
Catch their eye with custom content. Do it with MDPM Dental Marketing.
The SEO Landscape Is Changing. Are You Ready?
Search engine optimization, or SEO, has been a significant help for active dentists over the past 15 years. But recent innovations have made it a different environment than it was not long ago. Google, in particular, has added “Experience” to their guidelines, placing more value on a writer’s firsthand knowledge of a topic. This is a tough thing to fake when using AI, so some dentists are struggling to find their own voice.
That’s why we work with dentists to design a plan that includes their experience. Tell us all about your recent cases, and we can include some of that amazing information in your first blog!
A Real Human Writer Gives You More Opportunity
Your website’s copy is an extension of your own voice, and as a dentist, that has real power. People look to you for advice, and when they see a website with inaccurate or incomplete information, they might choose one of your competitors, instead. They also might actually take the advice, and if it’s been given by an Artificial Intelligence program, that puts you at risk. AI chatbot problems have been all over the place in the past year, and that are serious liability concerns when using these sources.
Make sure that you’re working with an actual writer to craft content that catches. This way, you can know that you’ve got someone to talk to when you have questions. With our team of talented writers, you can have copy that not only fits your industry, but your local and personal needs, as well.
Discover Content That Catches
If you’re ready to make a change, start by refreshing your writing. To find out more about crafting content that matches with human writing, call MDPM Dental Marketing at (972) 781-8861 today.