When someone heads to your website, they pay attention. And if something seems like it’s been hastily done, they will notice. They make their healthcare decisions based on the information in front of them, and as a dental provider, you need to look your best at every turn. You also want them to have trust in you, and with the wrong copywriting, you could be holding yourself back. Content that compels can create a connection.
With our team of expert copywriters at the content team at MDPM Dental Marketing, you can make sure that you have tailored custom written content for your site and your blog. Even though it might seem less captivating than your branding, your content plays a major role in driving patients to your website. So, this is your call to stop relying on AI-driven blogs, and instead, have content that connects with quality copy, written by professionals. When you’re ready to make a change, talk to our team about your next steps!
The Biggest Search Engines Are Paying Attention To Your Activity
No, not anything nefarious. But they are taking notice of how often your site includes new content. You see, popular search engines need to be able to generate quality search results in order to do their job; that means that if they are constantly recommending old out out-of-date sites, people will choose to turn elsewhere. So, in order to effectively find and share the right results, they need to know you are active.
The Quality Of Your Content Makes A Big Difference
If you have not touched your website since its initial design, then you could be falling behind in your SEO (Search Engine Optimization). You need to have consistent and quality information added to your website. But don’t worry, you are not alone, as a significant portion of the internet is untended. The important thing is to start updating your site, and if you have not started a blog yet, it’s time. And you want your content to connect with prospective patients.
Crafting Content That Compels New Patients
While you might think that your blog content is tailored to search engine algorithms, it also plays a real role in your consumer marketing efforts. When they find you online, they will take a look across your site, and if things don’t seem right, they will choose to go somewhere else. Your content is about more than gaming the search engines, it is a way to share accurate, engaging, and trustworthy information. Make sure that your marketing team can do both, with content that compels.
Your Site Deserves Content That Compels From MDPM
If you are ready to upgrade your outreach with high-quality custom copy and longform site content, we’ve got you covered. Call MDPM Dental Marketing at (972) 781-8861 today!