We all recognize that firsthand expertise provides invaluable insights into just about topic. Experience now plays a crucial role in reaching more patients through local Search Engine Optimization (SEO), as well. Since 2022, Google has integrated experience into their Search Quality Rater Guidelines to deliver higher quality results to searchers. So, how does this influence your practice’s marketing strategy? Let’s delve into the possibilities and limitations presented by the E-E-A-T guidelines.
At MDPM Dental Marketing, we help you navigate the dynamic world of online interaction. Our team stays attuned to the latest trends in digital marketing, enabling us to craft high-quality custom content that drives engagement and boosts rankings on search engine results pages. If your current online outreach strategy isn’t delivering the desired results, consider speaking with our team about enhancing your digital footprint. To learn more, give us a call today!
Google Wants To See Personal Experience In A Topic
In 2014, Google introduced a set of guidelines aimed at enhancing the accuracy of their search results and establishing quality standards. These guidelines are encapsulated by the acronym E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness. These three criteria have been pivotal in creating content that resonates with audiences and effectively reaches them. However, in 2022, Google added a new criterion: Experience.
Experience seeks content that showcases firsthand knowledge of the subject. The idea is that writers who engage directly with a topic are more likely to provide accurate and insightful information. This approach aligns with our everyday methods of discerning whether someone truly understands what they are discussing.
Relying On AI-Generated Content? E-E-A-T Could Trip You Up
Your website reflects your professional image, and relying on AI-generated content could potentially undermine that image. As a dentist, your community depends on you to provide accurate oral health information, a responsibility too significant to entrust to a machine. There have been recent news stories where things turn out poorly for businesses, investors, and even local government departments.
Additionally, dental practices often need to manage relationships with specific providers or producers. Without a skilled team of dental copywriters, your site might feature inaccurate or incomplete information about the services you offer. This could not only mislead the public but also strain relationships with orthodontic and dental companies that count on you to represent their brand accurately.
Upgrade Your Content With MDPM Dental Marketing!
The quality of your content makes a difference. To find out more about the inclusion of E-E-A-T in Google’s search results criteria, talk to our team and make a plan for your blog or site copy. When you are ready to make a change to your current marketing strategy, call MDPM Dental Marketing at (972) 781-8861 today!