Have you ever visited a company’s site and found yourself shocked at how out-of-date the overall esthetic was? What was once modern and sleek can become outdated and cumbersome in a short amount of time. This is why we often urge our clients to consider rebranding and making serious changes to their dental websites after a few years. Of course, this doesn’t just apply to dentists, as MDPM Dental Marketing recently completed a total rebrand and website redesign as well! In today’s blog, we’re talking about branding, and what goes into rebranding a dental practice. Does your online presence need a serious revamp? Then we may have a few tips for everything from design to social media!
What’s Changed for MDPM Dental Marketing?
Why did we rebrand and overhaul our website? Because it was time! Does this mean changes are coming to our services? Not exactly. We still offer full-service websites, content, SEO, marketing, and consulting for dentists, but it is always our top priority to learn, grow, and adjust so that we continue to help our clients stay competitive in their markets and reach their business goals. The market world is always evolving – especially online – and we’d be doing a disservice to ourselves and – more importantly – to our clients if we didn’t keep up with that evolution. Part of maintaining a strong SEO strategy and attracting new business is offering a modern, user-friendly website, one that is responsive and reflects your services and unique approach to dentistry. That being said, there’s a life cycle of a brand and a website before it becomes outdated, which is every 3-4 years. Because we use the same marketing approach for our own brand that we use for our clients, it was about time our website to transition!
People don’t walk into a dentist’s office off the street. Typically, they do a quick Google search to see who is in their area. Then they visit the dental websites themselves. That initial impression, that first few seconds on their homepage, is usually one of the biggest factors on who is getting a call and who will be receiving a new patient.
That first impression consists of your name, color story, and your logo and taglines. If these aspects seem outdated or generic, then one could easily assume the same goes for your services in general. For example, in the early 2010s we had a logo that employed multiple colors and fonts and a homepage that made use of lots of white space, a look that was light-hearted and fun. As we grew, we updated our logo and brand again, this time embracing a more concise and color-coordinated appearance, but still using red, black, and lots of white space. Now, we’ve given our dental marketing website and branding a new life with new color palettes, a gradient logo, and page layouts that show off everything we will bring to the table. Don’t be afraid to do the same!
Who Are You?
We may not ask this exact question, but in your initial conversations with our design team and writers, we want to know what kind of practice you run. After all, design and branding for a pediatric dentist will differ wildly from someone focusing in periodontics or dental care for adults. During this interview, we want to find out about your patient base, the services you offer, any new technologies you’ve recently added, and even your geographic location. All of these factors will be taken into account when revitalizing your brand and your design! Following this process, you will take a look and we work together to finalize everything before we build.
What Goes into Branding?
Our team will assist you with every single aspect of this process, from your name to an appropriate logo that stands out and offers a professional appearance. We’ll talk to you about colors, and a layout that offers an intuitive user experience (UX). Your dental website will be fully responsive, which means it is easy to navigate and view on all devices. It will adhere to industry standards, accessibility guidelines, and employ SEO and UX best practices. Additionally, your dental website will be integrated with Google My Business (Google Maps), Bing and Yahoo, Google Analytics, Google Search Console/Webmaster Tools, and more. At MDPM Dental Marketing you own your site 100%, no questions asked! We’ll offer our expertise, manage your website, and be here as a sounding board and guiding voice, but the final say in the appearance and content is based on your practice and your preferences. You also own your site! We help you manage it, but the final say in the appearance and content is based on your practice and your preferences.
Social Media and Reputation Management
Branding isn’t just limited to the dental website itself. We also work with you on your reputation management and social media presence, helping you create and operate pages on Facebook and Google My Business. We also assist with Twitter, Instagram, Bing, Yelp, and Google Maps. Being present, interacting with current and potential patients, and obtaining organic reviews, are all aided by your brand, and help your practice grow. This aspect may be intimidating for many dentists and small businesses, but fortunately we’re here to walk you through the process step-by-step.
When we rebranded our dental marketing website, we also created new content. Customized content is optimized for SEO, and also highlight the strongest aspects of your practice. The content is vital for attracting the right demographic to your office and ensuring people researching local dental practices know exactly what kind of treatment they will receive when they visit your practice.
What Happens When Your Site is Live?
The process of maintaining your dental website’s new brand doesn’t end once your new site goes live. Once it launches, your dental website will need updates and maintenance to maintain accuracy, reflect changes, and grow as your practice does. The ongoing SEO work that we do for your website is what takes a website that just sits online to a website that brings you new patients, keeps your current patients coming back, and puts your dental practice’s best foot forward online. If your site is in need of a facelift, or if you need to create one from scratch for your new practice, then please contact MDPM Dental Marketing. We have talented techies, designers, and copywriters to ensure your practice’s online presence reflects your philosophy, services, and your personality!
MDPM Dental Marketing Rebrands Dental Practices Both Large and Small
At MDPM Dental Marketing, we help our clients make a great first impression online, and that include their logo, taglines, color story, and UX. If you have questions about these services, feel free to contact our team to learn more. To find out how we will help transform your website with a responsive and user friendly design, as well as custom content and SEO strategies, please call MDPM Dental Marketing today at 972-781-8861.