As a service-oriented business in 2018, there are few things more important than your online reputation. What people say about your dental practice on the Internet goes a long way toward helping you bring in new clients. However, a poor online reputation (or a lack of one entirely) can keep new patients away. One of the most effective ways to build your online reputation is by securing a steady stream of positive Google reviews. Google reviews help new patients find you and see your practice in a positive light. Getting patients to leave a review is easier than you’d think.
Rely on Your Office Staff to Request Google Reviews from Patients
One of your biggest assets when it comes to gaining more Google reviews is your team. Have your office staff ask patients if they’d leave a review at the end of their appointment. If you have a standing report with the patient, they’ll probably be glad to help you out! Some of our clients (like Dr. Uhrenholdt) have created an in-office competition to see who could secure the most Google reviews. This practice secured over 50 Google reviews in one month using this tactic!
Have your hygienists look over the day’s patients in the morning, then match up staff members with patients who are familiar with one another. You may be surprised by how easy it is to get patients to leave you positive, business-building reviews.
Be Sure to Respond to Your Reviews, Both Positive and Negative
Another tactic that Dr. Uhrenholdt’s practice has used is responding to online reviews. Responding to reviews helps show your patients that you listen to them and you care about their experience. That means responding to both positive and negative reviews. While negative feedback may be tough to take, it’s important to address concerns and objections from patients. MDPM can help with this.
Let MDPM Consulting Craft Review Responses and Manage Your Online Reputation
We’ve seen every type of patient review you’re bound to receive online. We can help you log into your Google My Business profile and address each review — be it positive or negative — with a professionally crafted response that tends to concerns and rewards positive feedback. In the end, it’s all about making sure that a new patient who discovers you online sees your practice in the best light. For more tips and online reputation management services, contact MDPM Consulting in Dallas, TX at 972-781-8861.