Client Feature: Dr. Calcagno’s Back-To-School Giveaway

By this point, nearly every city in America is watching their kids return to school. As a dentist, this a unique time to run a promotion and remind families of the importance of seeing the dentist. Recently, Dr. Calcagno of Calcagno Cosmetic and Family Dentistry did just this, by holding their own back-to-school promotion and sharing it on their blog and on their Facebook page.

Dr. Calcagno’s Back-To-School Giveaway

Dr. Calcagno’s promotion is a simple one. They have a series of folders and some of the folders hold Target gift cards. If you mention the promotion on Facebook and schedule a future visit during your appointment, you get to choose a folder. Pick the right one and you receive a gift card. This benefits their practice in three ways: people advertise their business by mentioning their back-to-school giveaway; they schedule a future visit; and other people may schedule visits, as well.

Start Your Own Promotion

Are you interested in doing something similar at your practice? We suggest going for it! Offering a small prize or holding a drawing for a larger prize can grab a person’s attention. In addition, you can mention the convenience of getting their children’s checkups and cleanings out of the way before the school year begins and their schedules get more hectic. The campaign doesn’t have to be related to school either; it can be tailored your patients’ common questions or interests.

We Can Help!

We’re always willing to help our clients with website redesign, logos, branding, and more. We can also help with promotions. In fact, many of our clients have had success with a promotion we created to encourage more patients to give positive reviews and testimonials. The “Have a Cup of Coffee on Us” campaign involves offering a $5 gift card to Starbucks in exchange for a review. If you have questions about that campaign or how to create your own, give us a call.

Need a new and better website, or want to learn how you can become a noticeable online presence? We can help! Send MDPM an email at:, or give us a call at 972-781-8861. Talk to our team today!