Have you heard the term Generation G? It’s the marketing strategy that experts claim is highly effective in our faltering economy. Generation G stands for generosity and giving. The philosophy is, a business should show that it is interested and involved, loyal to the community that supports it. To a dentist, this type of marketing involves volunteering and community service.

Many dental practices participated in Halloween Candy Buy Back this past week. Just today, I read that Operation Freedom is weighing all the loot (candy) to send it to the troops. It’s great!

But I want you to think for a moment, what volunteer activity will appeal to your target market? If you see families and children, or if you provide orthodontic services to kids, Halloween Candy Buy Back is a great way to get local families to see your commitment to American troops. Your event could pull in new patients, families who need a general dentist. Another good opportunity for family dentists is to supply the area schools with free mouthguards for their athletes. You could speak on oral health at neighborhood schools and day cares, as well.

But what if your target market is cosmetics or implants or sleep apnea treatment? An event that draws young parents and children won’t be much help to your marketing strategy.

It’s time to regroup and think outside your little box. Read More