Facebook has changed the world, and it’s much bigger than business. Ask any American high school student what happens when a friend posts a relationship status change. It rattles the very foundation of teenagers’ lives. The news spreads in seconds. Why? Because everyone has a smart phone — well, almost everyone.

In business, we use Facebook to put our brand in front of potential patients. The hope is, by engaging with current patients on Facebook, we’ll be seen by their Facebook friends. It makes sense, then, that Facebook only works if your brand is visible. To improve visibility, I recommend trying these tips to make your practice more “like”-able. Read More