Tag: dentist office naming

Dental Practice Names & Dental Website Domains…Different Animals

Zebras and tigers both have stripes, but they are very different. For instance, even in a pinch, I wouldn’t ride a tiger. I also wouldn’t advise petting or hand feeding a tiger. A zebra, on the other hand, sure! Sounds like fun!

Another obvious difference is that Zebras live on the plains of Africa. Tigers call the jungle home.

My point is, like zebras and tigers, your practice name and website domain name have different homes, different purposes, and thus should be dealt with differently. That’s not to imply that your practice and website shouldn’t have the same name, but I recommend you put some thought behind your decision. These names should be with you for a long, long time.

As with most marketing and advertising concepts, I recommend attacking the naming issue with logic. This Q&A chart should help. Read More

The Formula for Writing a Great Dental Practice Tagline

Some folks call it a tagline, others call it a motto or slogan. What we’re talking about here is the short phrase that follows your practice name. The little cluster of words tagged onto the end of your message. For instance, Modern Dental Practice Marketing’s tagline is: We’re in the Business to Make Dentists Smile!

TAGLINE QUIZ

Can you remember the companies for these taglines?

  • Over 10 billion served
  • Always low prices
  • You’re in good hands
  • Don’t leave home without it
  • Something special in the air
  • Good to the last drop
  • Zoom Zoom
  • Just do it
  • The nighttime sniffling sneezing coughing aching stuffy head fever so you can rest medicine
  • That was easy

I want to talk with you about how to come up with a good, catchy tagline for your small business or dental practice.

To gather the clouds for a good brainstorm, read your mission statement, philosophy, and/or vision. Write down single words that represent your practice.