Do you have a dental website? Why?
Whether you have a high-end custom website, a template site, or a WordPress blog website, you should consider why you’ve pursued online marketing. The goal, for most dentists, is to have a website that represents their practice online — because marketing on the Internet is a necessary, effective, and wise investment. The ultimate goal is to increase profitability, either by attracting a more targeted audience of patients or by increasing the number of patients in the practice. To meet these goals, you gotta get your message out, and just slapping a flyer on a domain isn’t going to do the trick. Promise. But marketing your dental practice online doesn’t have to be difficult, either.
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This week, we’re going to cover the main points you should consider when creating or overhauling your dental website. Let’s start with…
Drawing a Targeted Audience with Your Dental Website
This goal has two paths. One is search engine optimization; two is design.
First, you have to define the demographics of your target audience, or who you want to serve. What type of cases do you most enjoy? Which cases are most profitable? What’s the age, income level, education level, and lifestyle of your ideal patient? Do you like treating children? Do you like treating senior citizens? As for location, are you in the big city, so that you should try to attract professionals during the workday? Are you in the suburbs, so that you should attract the moms who will choose their family’s dentist? Are you near a retirement community, so that you should appeal to the growing number of Facebook and Internet users over the age of 65? Sketch out your target audience and keep your notes handy for your website design company’s keyword research and graphic design consultation. Read More