Tag: dental office events

The Dentist’s Weekend Warrior Marketing Tip

Here is a marketing idea you can implement by 10:00 Monday morning.  It is virtually free, and would only take about an hour of your time to set up.

The only catch is you have to act NOW!

As every new school year begins, local communities hold school supply drives.   A great way to get exposure for your practice, while serving your community, is to take part in the collection of these supplies.

Here are the 5 simple steps:

1) Call your local family services office or other charity and ask if they are doing a school supply drive.  Let them know you want to collect items for them at your office.  Regardless of how many collection spots they have or how close the first day of school is, they will gladly accept your help.  Ask them to email blast their donors that you are a designated collection spot.

2) Make a flyer to hang up in your office and email it to your patients. The local organization may already have a template.

3) Email your database of patients, post on FB, Twitter and on your Blog. Be sure to encourage others to pass the word along to their friends. If you are in a multi-tenant building, hang your flyers in the hallways and restrooms if possible.

4) Get a cardboard box to collect the donations. You can have your kids or your staff  decorate it for you. Somewhere near the box, have some of your business cards/marketing material available so donors are encouraged to learn more about your practice.

5) At the end of the drive, deliver the supplies. Make it a fun outing for your office, and take a camera along. When the drive is over, send out a big THANK YOU to everyone via email, FB, Twitter and your Blog.  You can also include a photo of yourself and your staff delivering the supplies.

Be sure to share any success stories with us at info@moderndentalmarketing.com. We would love to share your results with our readers.  Pictures are welcome as well!

5 Excellent Dental Office Promotions for Dallas – Fort Worth Dentists… and a Bonus Marketing Tip for Cosmetic Dentists

Want to grow your dental practice?

Online advertising—a dental website, blog, listings, optimization, and all that stuff—is essential in any modern marketing plan. You must remember, though, the Web is world-wide (thus the www). Let’s take a step back for a minute and thing about who your patients are. They’re the folks who live in your neighborhood, go to the schools in your town, and shop at the same grocery stores you do. Not all of them are plugged into the Internet 24/7. There is life outside of the computer for some.

At Modern Dental Practice Marketing, we plan, promote, and manage events for dentists. Getting people to have fun in (or very near) your office is a great way to show the community that you care. If you have great events, even once or twice a year (if not quarterly), your name will be the buzz of the town! Here are 5 ideas for fun dental practice events that will grow your patient base:

  • Easter Bunny Photos – Offer free photos of the kiddos with a tooth-brush toting bunny who, of course, has sparkling choppers. Pass out brushing charts and set the kids up on a cavity-free program while they’re there.
  • Arbor Day Festival – Any number of cool presentations about gardening, composting, rainwater storage, etc., and a potting bench for the kiddos to plant seeds. If your office is “green,” let everyone know!
  • Costume Contest – Everyone loves a costume contest! Host a parade around a community park, and give the winner a big treat.
  • Halloween Candy Buyback – See www.halloweencandybuyback.com for details.
  • Christmas Wrapping – Provide custom gift wrapping for a set time and for a set number of gifts (ex. 4). Make sure the tag says “Wrapped with care by Dr. You” and that the folks you’re wrapping for have snacks, drinks, and fun Christmas stuff to do while they wait.

BONUS: Want more cosmetic cases? Realtors are very image-conscious people, and they network like crazy. Plan a realtor appreciation happy hour at your practice after hours. Invite about 25 local realtors, and offer a deep discount on take-home whitening kits. At the event, well stocked with bubbly and hors d’oeuvres, announce an awesome referral program, and provide attendees with welcome packages for their clients.

The goal is new patients for you. Let MDPM make it happen. Call us today at 972-781-8861, or email moderndentalmarketing@gmail.com.