Myth: Black hat, white hat—search engines don’t care. Reality: Search engines are becoming better than ever about identifying sites that employ black hat SEO tactics. Search engine optimization started out as something of a numbers game, making it easy for spammers to play the system. This is no longer the case. Google, Bing, and other… Read more »
Tag: black hat seo
If I’ve said it once, I’ve said it a billion times: If you don’t play by the rules, Google will kick you to the cyber curb. Case in point, JC Penney’s was caught using black hat SEO tactics (this refers to outside-the-rules strategies), and Google “quickly crushed JC Penney in its SERPs,” according to www.b2cmarketinginsider.com.