Marketing has evolved dramatically in the past few years. With the Internet, businesses can interact with potential clients before ever speaking to or meeting them. Websites and blogs are information-based marketing tools, rather than mass-media based tools. In some ways, Internet marketing is like the yellow pages in overdrive. Websites and blogs don’t rely on… Read more »
Tag: best dental websites
You should know… 54% of Americans use the Internet instead of phone books. (ComScore) 97% of consumers now use online media to shop locally; 90% of the people surveyed use search engines. (source: Kelsey Group) This means, potential patients will look for your dental practice online. You need a website and blog with strategic local… Read more »
Browsers, like Firefox, Internet Explorer, and Safari (mainly for Macs and iPhone) are notorious for regularly coming out with new versions. Problem is, your patients may not know to update their browsers. If your dental website was not built to render properly in different versions of browsers, it may look really weird to some of… Read more »
These tips will place your site higher on Google search engine results pages (SERPs) and increase your presence on the Internet. Most Internet marketing companies will disagree with this article because to make these five tips effective, a LOT of research and writing is required. Your dental website needs original content, original comments with backlinks, and regular blog posts, not just meta tags and keywords. Truth be told, this strategy takes hours upon hours of work. But don’t let that scare you (I can help).
I want to challenge you to look at your own website and determine how easy (or hard) it would be to find for someone who just moved to town. Go to Google Maps, as well, and check two things: is your practice’s location correct, and have you claimed your listing?
A dental website will be the center of your marketing strategy. In addition to bringing you patients through good search engine placement, your website provides new patients with essential information like a map to your practice, registration forms, the doctor’s name and contact information, your office hours, and patient education about services you provide.