Your website does more than you might know. It’s not just a place for your patients to go when they want to learn a little more about you, it’s an essential part of your digital marketing strategy. While we know that social media has been the hot topic for the last few years, a consistently running blog can form a foundation for an effective online strategy. And to do that, your writers need to know how E-E-A-T plays into content creation.
Here at MDPM Dental Marketing, we’ve seen the landscape shift. For 15 years, we have worked with dentists across the country to improve SERP rankings through efficient, effective SEO practices, and we know that blogging works. So, if your current marketing company is just pushing paid ad campaign after paid ad campaign, it’s time to question their credibility. Find out more about organic web traffic measures with a trusted digital marketing team that’s specifically built for dentists.
Google looks at certain things when recommending businesses. To learn more about organic SEO, call MDPM Dental Marketing today.
Firsthand Experience Shows That You Know your Stuff
We all love the internet, or at least, we all spend too much time there. Well, the unfortunate truth is that it’s simply too easy for people to post just about anything. That means that Google and other top search engines need to look for local businesses and organizations with a healthy level of skepticism.
In order to do this, Google has a set of guidelines to identify quality information. They have also added one recently, so if your marketing team is still playing by the old rules, it could be costing you patients. Talk to our team about E-E-A-T to see if your content is meeting today’s mark. Even with quality writers, your copy just might not hold up to scrutiny if written by a non-dentist.
What Is E-E-A-T, Anyway?
Google’s guidelines focus on four different things: Experience, Expertise, Authoritativeness, and Trustworthiness. The first, Experience, is a newer addition, and its goal is to identify writers who actually know what they are talking about. Firsthand knowledge from daily experience just adds a level of honesty, and Google understands that.
What that means, though, is that your writers might not be doing enough. We are trained in marketing to people, but we also need to factor in the algorithmic element, too. We take pride in our content’s connectivity, so let’s talk about boosting your site’s blog.
Make Marketing Moves With MDPM Dental Marketing
Your practice is your life, so take care in how its represented. To find out more about our team or to schedule a meeting to discuss E-E-A-T, call MDPM Dental Marketing at (972) 781-8861 today.