If you are struggling to make a connection online, is it because you’re coming off a bit too clinical? You want your patients to receive accurate, up-to-date information when they visit your website, but you also need them to know that you’re a beating heart and a smiling face. Finding the right balance between professionalism and accessibility can be tough, and when you fail to hit the mark, they could make their way to your competition.
We understand that making the right first impression can make all the difference. If you’re ready to upgrade your outreach, talk to our team about reaching people with effective local SEO and content written by actual humans.
Rethink your approach. Discover the advantages of quality copy from MDPM Dental Marketing.
Do Patients Know Your Story?
In today’s competitive landscape, a strong digital presence can make a real difference in finding new patients and making a connection. Just like you do, they look to the online persona of a business in order to get a feel for what they are like. That means that if your site comes off too scientific, it could feel impersonal.
Your blog is your opportunity to build trust.
When patients visit your site, it’s not only to gather information. It’s also to better understand your story, and your blog is a great place to showcase who you are. If you are not using it to your advantage, then you could be missing out on meeting some new smiles.
Finding Your Practice’s Voice
You can tell when you’re reading something that doesn’t feel right. The same rings true for your prospective patients, so you need to have a plan in place to deliver content that connects. If you are currently unhappy with the level of writing quality on your site, reach out to a trusted marketing team to talk about your options. Your blog is your space!
People love a good story. Are you taking full advantage of the opportunity?
When your blog is their opportunity to get to know you a little bit, it keeps them coming back for more. While they don’t need to know everything about you, humanizing yourself can go a long way in building trust.
Upgrade Your Blog With MDPM Marketing
Your site content speaks volumes about a patient’s experience. Make sure they match with effective blog content written by actual humans, and uncover new ways to connect with new smiles.
Call MDPM Dental Marketing today.