Given the prevalence of Google in our information-seeking pursuits, your digital marketing strategies need to focus on performing well on the search engine giant. Search Engine Optimization (SEO) is an ever-evolving field within digital marketing, and your dental practice’s marketing is well-served to take it seriously. At its core, SEO is all about having your website come up near the top of the results when someone searches for a topic related to you. There are myriad factors that influence your rankings, but relatively recently, Google has started updating its algorithm to add more weight to page experience, which is a metric that judges a user’s experience on your website. While learning about page experience and SEO can be complex and often filled with marketing jargon, MDPM Dental Marketing is here to break down these concepts, so you will understand why your dental practice’s marketing efforts must consider these concepts in its strategy.
Month: April 2022
MDPM Is Ready For The Future Of Google Analytics
You want to see results when you spend time, effort, and money on your digital marketing. Assessing data and making changes to your approach is key to setting up and maintaining your efforts; after all, you want to be sure you are getting a positive ROI (return on investment). For years, Google Analytics has been the most popular and most effective way of gauging and monitoring your digital marketing campaigns, especially when assessing Search Engine Optimization. Specifically, Universal Analytics has been the tech giant’s measurement solution, so digital marketing professionals have come to rely on this tool for analysis and reporting.