Before the internet gave everyone a resounding voice, we had to trust that people in commercials and infomercials really were consumers and not actors; of course their praises were genuine and not paid for! In the digital age, however, everyone has access to real reviews by real people who have made a purchase and have something to say about it. In the digital age, online reviews are the new commercials, and rankings are the praise. In fact, the majority of modern consumers rely on online reviews before choosing a new product or service. Given their importance, garnering reviews and utilizing them to their fullest potential is one of the most important things you can do to grow your presence online, and in the real world. Read More